With over 30 years of combined experience in coaching, athlete development, and education, we’ve trained thousands of coaches worldwide—helping them refine their craft, build better teams, and create lasting impact.
Founded by CrossFit Level 4 Coaches and longtime educators for CrossFit HQ, Coaching Evolves exists to raise the standard of coaching. We provide real-world mentorship, hands-on skill development, and practical systems that help coaches and gym owners move beyond instruction and into leadership. Because great coaching isn’t just about sets and reps—it’s about evolving.
Today’s coaches and gym owners face more demands than ever. Running a successful fitness business means more than just programming workouts—it requires building a high-performing coaching team, fostering athlete development, and ensuring that members experience world-class training every time they walk through the door.
That’s where Coaching Evolves comes in. We bridge the gap between technical knowledge and real-world coaching, offering the tools, mentorship, and training systems to help coaches and gym owners thrive. Whether you’re looking to sharpen your individual coaching skills or develop a team of leaders, we help you grow with purpose.
Coaching is an evolving craft and the best should never stop learning.
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