“The Hidden Payroll: How to Get Paid for the Work You’re Already Doing”
Most gym owners are working 50+ hours a week, wearing 10 hats and still not paying themselves properly. This talk breaks down why hustle doesn’t equal income, and how to shift from operator to owner without sacrificing quality.
What you will learn:
You’re already doing the work. But until you build leverage through pricing, packaging, people, and product you’ll stay stuck in a low profit, high stress loop. This isn’t about working more. It’s about making every hour worth more.
“Built to Serve, Broke by Design”
Many gyms are doing everything right from a fitness standpoint but they’re still barely scraping by. This talk outlines why your product isn’t just your programming it’s the entire client experience.
What you will learn:
Training is only 10% of what your client pays for. The other 90%? Business systems, consistency, leadership, clarity, and culture.
“Breaking the Overwhelm Cycle: How to Regain Control, Find Clarity, and Actually Enjoy Business Again”
Gym owners don’t struggle because they’re lazy they struggle because they’re stuck in a loop of doing everything, all the time. This session helps them zoom out, simplify, and install the systems that give time and freedom back.
What you will learn:
You don’t need more motivation you need a structure that stops the fire fighting. This is how we reduce overwhelm and build real momentum.
More about Dan:
Dan is a fitness entrepreneur, author, mentor, and speaker with over 26 years in the industry. Starting as an instructor in 1999, he quickly built a strong client base and launched his own personal training company, securing contracts with 30+ gyms and expanding his team. His innovative group personal training model evolved from outdoor boot camps into multiple full-time fitness facilities offering large group PT, semi-private PT, and high-end personal training.
Recognized for his expertise in scalable business models, Dan became a sought-after consultant. He co-authored a weight loss program for one of the UK’s largest health club chains and developed retention strategies, staff training, and programming focused on nutrition, exercise, and mindset. His systems have helped countless gym owners optimize operations and boost profitability.
As the founder of Fitness Business Profits, Dan has mentored over 250 fitness business owners worldwide, guiding them in scaling their operations and maximizing revenue. He also owns multiple fitness facilities and contrast therapy centres, further solidifying his industry influence. Whether through his businesses, mentorship, or speaking engagements, Dan continues to inspire and drive growth in the fitness industry.
