“Building Great Coaches: Systems for Hiring, Developing & Leading”
Together with Lily Free, Ed will deliver the this keynote. The quality of the customer experience is what sets great gyms apart – understand the importance of setting standards for a team to deliver a quality gym floor experience.
What you will learn:
You will be guided on how to standardize your operations to ensure that all coaches and trainers deliver a high level service. Gain actionable insights into coach development and how to deliver effective feedback that drives change.
More about Ed:
Ed has experienced all aspects of the fitness industry. He began as a trainer at a CrossFit affiliate, then transitioned to the CrossFit Headquarters Seminar Team. From there, he became a business owner of his own CrossFit gym.
Currently, Ed serves as the Pacific Regional Director for CrossFit Headquarters, where he supports the growth of CrossFit in over 30 countries. Additionally, Ed has worked in various media roles over the years, providing commentary for both live and online events.
