“Fern has one job: help gym Owners win”
As a Level 4 CrossFit Coach, Seminar Staff veteran, and leader of Best Hour of Their Day, he’s coached 1,000+ Affiliates, guided Owners to $1M+ in revenue, and built CrossFit Rife into one of Virginia Beach’s most established Affiliates with 250+ members.
His frameworks and models combine 250+ seminars of on-the-floor coaching experience with business strategy from the Naval Academy and Harvard Business School — and 2000+ hours of content built specifically for Affiliate Owners.
This isn’t theory. It’s a collection of proven systems from someone who’s lived every side of the gym business.
