{"id":74,"date":"2023-12-17T10:35:19","date_gmt":"2023-12-17T10:35:19","guid":{"rendered":"https:\/\/coachescongress.com\/brisbane\/team\/"},"modified":"2025-05-02T16:29:52","modified_gmt":"2025-05-02T14:29:52","slug":"team","status":"publish","type":"page","link":"https:\/\/coachescongress.com\/australia\/team\/","title":{"rendered":"Team"},"content":{"rendered":"\t\t
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Meet The Team<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cForging Elite Business<\/strong><\/em>,\u201d Coaches Congress is an event for box and gym owners, fitness trainers and coaches, to exchange ideas, gain business skills and be inspired by mentors via seminars and workshops.<\/p>

It all started as a gathering of 80 Scandinavian affiliate owners & coaches in Stockholm in 2014. Over 10 years later it has grown to what we believe to be the largest, independent, educational event for gym owners & coaches in Europe within the Functional Fitness and CrossFit segment. In December 2022 we took a step outside of the Nordics to successfully organise the first CC Berlin event.<\/p>

The main difference between CC and most of the other events and competitions in this industry, is that we attract and cater for highly motivated gym owners and coaches that want to learn more about how to run a professional AND profitable gym or fitness business.<\/p>

Our principles are:<\/strong><\/p>

Create a fitness and education event that is entertaining and informative, but feels intimate and local.<\/p>

Deliver educational content from global thought leaders, but give participants the opportunity to discuss and solve more local concerns.<\/p>

Behind the scenes of Coaches Congress is a fantastic team of hard-working, dedicated and caring people. This team, along with incredible volunteers during the event days, work hard to make sure that each event gives all attendees a boost in their self development and business.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Henrik Almers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2018 Henrik Almers partnered with Per in order to continue to develop Coaches Congress further. Henrik is a co-owner of the Spanish based coaching business “You. Just Stronger”, an OPEX ambassador, and has many years of experience starting up and operating businesses in the travel, tourism, and leisure industry. Henrik is an entrepreneur that contributes with his vast business, marketing and sales knowledge.<\/p>

Henrik is the CEO for Coaches Congress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Heather Almers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Heather Almers officially joined in 2023, although she has been working behind the scenes since 2018.<\/p>

Heather is the COO and a co-owner of Coaches Congress.<\/p>

She is an OPEX coach, certified nutritionist, and co-owner of a coaching business in Spain.
Having run her own tour operator business specialized in Scuba Diving for nearly 20 years, Heather applies her knowledge to help with the logistics and planning of the events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Per Mattsson<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Per Mattsson, founder of Coaches Congress, co-owns several CrossFit boxes in Sweden. He has been active in CrossFit since 2009, and from early on he got involved in questions regarding the development of the community.<\/p>

He realised that it was not only about liking to workout when trying to create a solid company for himself, his coaches, and members. By hosting Coaches Congress, Per wanted to create a platform for coaches and owners to develop and learn more.<\/p>

Per is also a highly regarded TwoBrain Business mentor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Elinora Almers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Elinora has been working as a media manager within the gym industry for over two years, and took over the position for Coaches Congress, utilising her expertise and experience from the fitness world.<\/p>

She will further her skills at art school after a year of travel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Samuel Almers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Samuel has been helping at the events for several years and has been a great support for the core team, as well as our vendors and attendees.<\/p>

Having completed high school, Sam is going to work with attendee service and sales, as well as assist Heather with website management and event preparation and execution.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Luna Media Agency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anna and Luke bring over 10 years of experience in media creation within the fitness and CrossFit market, having worked together for more than 5 years for numerous events around the world including The CrossFit Games.<\/p>

What sets us apart is our deep-rooted understanding of CrossFit culture and the fitness landscape. We not only recognise the challenges but also understand the need for fast, polished, and impactful media.<\/p>

With LUNA, you\u2019re getting more than just photographers; we value building meaningful connections and delivering real value in a highly competitive market. From engaging social media campaigns and impactful event promotions to content strategies that inspire action, our work is designed to elevate your brand and drive measurable success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Meet The Team \u201cForging Elite Business,\u201d Coaches Congress is an event for box and gym owners, fitness trainers and coaches, to exchange ideas, gain business skills and be inspired by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-74","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":5,"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":3195,"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/pages\/74\/revisions\/3195"}],"wp:attachment":[{"href":"https:\/\/coachescongress.com\/australia\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}