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Early-Bird SAVE 30% on Tickets
*Offer expires on December 31st.
Are you a gym owner or coach who…
If you’re nodding your head right now, you’re not alone.
And Coaches Congress 2025 is here to change everything for you.
Let’s be honest: when you first started out, you probably thought owning your own gym would be the ultimate dream.
More money, more freedom, more impact on people’s lives.
But the reality has been very different, hasn’t it?
The good news?
It doesn’t have to be this way.
Over two intensive, transformative days, you’ll learn directly from industry leaders who’ve been where you are and have built thriving, profitable businesses.
No theory. No fluff. Just proven, actionable strategies you can implement immediately.
Over the course of the weekend, you’ll discover:
Financial Mastery: Learn to understand your numbers, manage cash flow, and finally pay yourself what you deserve – so you can stop endlessly worrying about being able to pay the bills.
Marketing & Advertising Strategies: Discover the difference between marketing and advertising, and how to implement effective strategies for both – so you know that you’ve got new clients coming through the doors, every single month.
Human Resources & Team Building: Learn how to build a world-class team that cares about your business as much as you do – so that you know the business runs smoothly, even when you’re not there.
Improved Coaching skills – Discover how excellent coaching can be implemented – especially after exposing yourself to novelty which can lead to exceptional classes for your clients.
Member Retention Tactics: Develop strategies to keep members engaged and loyal, without sacrificing your boundaries – and generate a steady flow of referrals, without having to constantly ask for them!
Time Management & Efficiency: Structure your day for maximum productivity, allowing time for breaks (so you can eat lunch!) and family – so that no matter how many classes you’ve got on, you never have to work all night to keep on top of things.
Mindset Shifts: Transform from an overworked owner to a strategic CEO, without losing your passion for coaching, to build a thriving business, increase your impact, and fall back in love with training.
Sales Process Optimisation: Move beyond ‘free trials’ and create a robust sales process that converts leads and increases client value – without pushy or sleazy sales tactics.
Imagine leaving work at a reasonable hour, knowing your gym is running smoothly and profitably.
Picture having the time and energy to enjoy life outside of work, all while making a real impact on your clients’ lives.
That’s the reality Coaches Congress can help you create.
Coaches Congress isn’t just another fitness industry event.
Here’s why it stands head and shoulders above the rest:
At Coaches Congress, we have 2 full days of presentations taking place across 2 stages – Stage 1, and Stage 2 – in addition to a series of breakout sessions in the Gym Arena.
Note: This schedule may change prior to, or during the event.
Simply click on the relevant buttons below to view the agenda for all zones.
Coaches Congress is brought to you by a team of experienced gym owners and business mentors who understand your challenges firsthand:
Henrik Almers, CEO: With 10+ startups under his belt, Henrik has grown Coaches Congress from a local event to an international phenomenon.
Heather Almers, COO: A certified coach, nutritionist, and micro-gym co-owner, Heather understands the juggling act of business, family, and personal well-being.
Per Mattsson: A senior Two Brain Business mentor who has helped over 100 gym owners grow their businesses successfully.
Imagine returning to your gym after Coaches Congress, armed with:
You’ll leave Coaches Congress feeling inspired, motivated, and fully equipped to take your gym and coaching career to heights you’ve only dreamed of until now.
CrossFit Gym Owners and Coaches: Struggling with member retention, marketing, and financial management? Learn proven strategies to differentiate your brand, attract new members, and manage cash flow effectively. Gain 11 CEU points!
‘Micro Gym’ owners and coaches: If you’re facing challenges like maintaining member retention, standing out in a crowded market, or managing the financial complexities of a small gym, this event is for you.
Studio Owners – F45, Orangetheory, and PT, Yoga and Pilates Studios: Learn how to create compelling class offerings, optimise scheduling and dive into best practices for financial management, legal compliance, and staff training.
Sports coaches: Learn strategies to; enhance your coaching skills, develop unique training programs, build strong team environments, balance admin duties with personal time, and better manage your facilities.
Physiotherapists: Learn to differentiate your services in a competitive market using proven methods to attract clients, while retaining current ones. Optimise your revenue streams by collaborating with CrossFit or other fitness partnerships.
Independent PTs: Struggling with building a steady client base, differentiating your services, or managing the business side of personal training? Discover how to market yourself, create tailored training programs, and maintain client engagement.
If you’re in the business of helping people improve their health and fitness, Coaches Congress is the event you’ve been looking for.
When: Saturday 8th & Sunday 9th February 2025
Where: Mercure Hotel MOA Berlin, Stephanstraße 41, 10559 Berlin, Germany
With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2025 will sell out. Don’t miss this opportunity to transform your business and reclaim your time and freedom.
Early-Bird Save 30% on Tickets
*Offer valid only on tickets purchased before December 31st.
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
Our promise is that this will be one the greatest business events you’ve ever attended or experienced, and if it isn’t, come and speak to one of us before the end of day 1 and we’ll give you your money back.
If you attend Coaches Congress and don’t believe it was a great investment of your time and money, we’ll give you your money back…
Guaranteed!
That’s how strongly we believe in the content you’ll discover at this event.
“We are very excited to be coming back to Coaches Congress, as our first visit was such a positive one. The networking, the informative speeches, workshops and overall input was fantastic. We came home with not only great ideas and insights, but also actionable steps to help improve our business, our coaching and the experience for our athletes. We were so impressed with the organisation, the location and the sheer caliber of experts, that this time we’re bringing two more coaches with us. If you’re still wondering whether or not it’s worth the effort, stop wondering. It is!”
Robert Parent
CrossFit Passau
I was thinking about it and I’d say with pretty big certainty that if it hadn’t been for the Coaches Congress five years ago and every following year, we’d not be in business anymore. The changes we’ve made for the better after each year have been crucial in developing the business forward into something that looks like a real business, but still a business with our heart buried deep inside of it, so even with all the guidance, we haven’t really lost any of the soul we poured into it. Perhaps we’ve actually found it more with the help of Coaches Congress.”
Miska Toivonen
CrossFit Sörnäinen
“Just back to Ireland now and on behalf of myself and the team I’d like to say thank you to you and the team for being amazing hosts and putting on a fantastic event. As I said in the text yesterday morning, I was expecting good but it was great. I hope you’re all very proud. Have had great discussions with the team already about their key takeaways and we’re definitely looking forward to taking action in the gym. The atmosphere was unique. A room full of like minded people is hard to come by but I thought some of the Q&A sessions after the talks were fantastic. It speaks volumes about the event that I had to really think about anything to improve.”
Liam O´Toole
Wicklow Strength and Fitness
“Attending last year’s Coaches Congress in Stockholm was highly beneficial. I gained valuable insights from a diverse group of speakers, which helped me view certain aspects of my business in a new light. Additionally, spending the weekend networking and exchanging ideas with like-minded business owners from around the world was both inspiring and advantageous.”
Robin Sowden-Taylor
ION Strength & Conditioning Cardiff
““Coaches Congress is totally unique. The entire CC team are ALL gym owners. We know first hand the struggles our industry faces. Our speakers are hand picked to ensure attendees leave with the knowledge and expertise to grow their business.””
Lisa Palmer
UK Partner Coaches Congress |Multi-Site Gym Owner | Business Mentor
“The last Coaches Congress I attended really opened my eyes to what is possible as a gym owner. The stories you hear are inspiring and a huge motivation to level up what you’re doing. Since then we’ve had our best ever months revenue and continue to grow.”
Rob Anderson
Athletic Evolution, Scotland UK
NO! If you are a coach, physiotherapist, personal trainer, or general fitness enthusiast that wants to better your coaching and business skills, then this event is for you.
By plane to Berlin Brandenburg Airport – BER
There are several ways to get from the airport to the hotel where the event will take place:
Yes there is a parking garage in the venue hotel.
Our visitors can reserve rooms at a special rate. Use this link to book a room at the MOA Mercure.
Your ticket will arrive by email, so double check that your details are correct when entering them.
Lunch is included for the two days of the event for anyone that buys a ticket for the event.
The Saturday night dinner ticket is available for purchase alongside the event ticket. Places are limited, so don’t wait to book your spot!
If you cannot attend the event, you may transfer your ticket to someone else provided that we are notified by email in advance: berlin@coachescongress.com
Should we not receive notification, the ticket will not be valid.
You may transfer your ticket to someone else. You must send notice by email prior to the opening day of the event to: berlin@coachescongress.com
Should we not receive notification, the ticket will not be valid.
In the event that we are forced to cancel the event, your ticket will be refunded.
Sorry there are no showers available at the venue unless you are staying at the hotel.
There are no lockers, but there is a wardrobe area where bags/ jackets can be stored.
Each our 2-day events qualify you for 11 CrossFit CEU points. Contact us after the event at: info@coachescongress.com to receive your certificate.
If you contact the team (berlin@coachescongress.com) and let them know of any help you need whilst at the event, we’ll be sure to take care of your needs as best we can.
All attendees will receive an email from our team with the exact dates, and instructions on how to book, approximately four weeks ahead of the event.
An early check-in on Friday, February 7th will be open from 18:00-21:00 at the event reception counter in the venue (not the hotel reception). Look for our team in CC clothing.
No they will not be. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices.
If you and/ or your company are interested in having a vendor space at any of our events, please send an email to: info@coachescongress.com
If you and/ or your company are interested in holding a keynote speech or a workshop at any of our events, please send an email to: info@coachescongress.com
We officially kick off on Saturday morning with a welcome meeting for everyone at 09:00. The event will wrap up on Sunday afternoon at 15:00.
Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices. As well, come prepared to do your workouts. Although a drink provider will be onsite, it is always good to bring a water bottle.
There is free wifi on site in the hotel and venue area.
Yes! The connections you’ll make with other like-minded business-owners across the two days are truly invaluable. Plus, it is always good to freshen up our skills, or to learn from someone else in the business.
Yes! In no way is this event exclusively for ‘established’ business owners. So if you’re a startup or new to the game, not to worry! You’ll walk away with the tactics and strategies you need to help you be successful.
Definitely not! Coaches Congress was built on the notion that you can build a gym business WITHOUT having to compromise your integrity or use sleazy sales tactics.
Join us at Coaches Congress 2025 and take the first step towards building the gym business you’ve always dreamed of.
Your future self will thank you!
Come with your “TAKE ACTION” mindset, and let’s grow together.
Your journey to a thriving, profitable gym business starts here at Coaches Congress Berlin.
Don’t miss a thing! Sign up to receive news anout new speakers, workshops and tips on how to grow your business!
When: Saturday 8th & Sunday 9th February 2025
Where: Mercure Hotel MOA Berlin, Stephanstraße 41, 10559 Berlin, Germany
With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2025 will sell out. Don’t miss this opportunity to transform your business and reclaim your time and freedom.
Early-Bird Save 30% on Tickets
*Offer valid only on tickets purchased before December 31st.
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
