Femke Hogema started her career as a financial controller for large international companies. She loved figures and the clarity that figures provide about a company’s health. But she also saw that entrepreneurs don’t like figures, bookkeepers or accountants. Entrepreneurs find figures boring, complicated, and theoretical. She started her company, Healthy Finance, to close this gap between entrepreneurs and figures, and to help entrepreneurs get a grip on their numbers.
She gave lectures and training courses, wrote 5 management books and became a nr. 1 bestselling author. She contributed to the Dutch edition of Profit First. Two of her books are published internationally: ‘The Profit Advisor’ and ‘Profitable Plans’, in German: ‘Der Finanzplan zum Erfolg’.
Femke makes finance fun, practical, and accessible and in the course of ten years she inspired tens of thousands of entrepreneurs to build a financially healthy and profitable business.
Femke was featured as financial coach in a popular TV show on National TV.
Profit First is a profoundly simple yet shockingly effective method that will transform your business from a cash eating monster into a money making machine. Thanks to Profit First, your income and profit are no longer a leftover. With Profit First your income and profit are important and you secure them with every euro that you make!
