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10 September 2023
The Blog
Marcus Filly at Coaches Congress
At Coaches congress Stockholm we sat down and had a discussion with Marcus Filly. We walked bout the future of coaching and also what is
23 August 2023
Ben Bergeron Interview
9 August 2023
We interviewed Ben Bergeron during the Coaches Congress Stockholm 22. Ben Burgeron is now returning to Coaches Congress Berlin. https://www.youtube.com/watch?v=ibPlEkV2Y3g
The Scariest 2 Words for a Gym Owner
16 July 2023
One thing that scares most of the gym owners I talk to are the scary words “price increase”. When I then ask when they did it the last time it is common to hear “we have never”. Back in 2019 when I went to Coaches Congress I came back home
Working more -> race to the bottom
7 July 2023
I often thought that if I want to grow my business, I simply have to work more. Every time I the business had to grow I thought it was dependent on my doing more consultations, having more members, more PTs and more classes. I thought that every minute I had
Are you a successful player?
2 July 2023
I am all for return of invest. When I put one hour into something I want to know how to measure that success. When you play sports and want to become a better athlete the most natural way of improving is to pick a team with a good coach but
Sick of Running Nutrition Challenges? Try This Instead
24 November 2022
Sick of Running Nutrition Challenges? Try This Instead January is coming It’s time to do something nutrition-related for your members. Sigh. Does this sound familiar? Cory Kessler, owner of COREFIT in Ohio, used to run a nutrition challenge every January. She charged between $50 to $85 per person for a six-week
More posts…
Getting better ROI on Coaches Congress
8 November 2022
You may already have attended Coaches Congress once or even several times? Probably, you pick up information and ideas and get inspired to do some
Are you coachable?
9 October 2022
One key trait I look for when I coach or mentor people is to understand if they are low or high in agreeable or disagreeable
What are loyal members?
5 October 2022
Loyal members? Many gyms go through the pain of increasing their prices. My gym does an increase every year and our members expect that to
Podcast: Kaleda Connell CEO KILO
24 June 2022
Kaleda Connell, CEO KILO IN this episode we meet Kaleda Connell who is the CEO of KILO but also a Two-Brain Mentor. She used to
CEO Eleiko Erik Blomberg “Leading with Kindness”
15 June 2022
Erik Blomberg is the CEO of Eleiko and has been a speaker twice at the Coaches Congress. After his keynote speech Rickard and Malin grabbed
Curious Not Furious
11 June 2022
Only when you know WHY someone is resisting you can start helping them transition through the change process. Different individuals may have different reasons for resisting, it´s your job to find out.
Leading Through Change
10 June 2022
“Leading Through Change” was my presentation at the Two Brain Summit this weekend. As a leader, you need to be aware of what emotions your
Coaches Congress 2022 Recap
17 May 2022
RECAP – Coaches Congress 2022 Hi dear gym owners and coaches! I made a video summary of the presentations at Coaches Congress 2022. Soon we
What are you changing?
10 May 2022
It´s been a little more than a week since Coaches Congress. We all seem to agree that this year´s event was the best so far.
How to make a change
2 May 2022
Back to reality and back to life changing business. We need to keep motivation up! It is easy to get overwhelmed when we come home
How to get more leads
6 April 2022
How to get more leads The fuel of a microgym is sales and to make a sale you will need a lead, someone who has
Raising Prices
31 March 2022
Raising Prices Price rises for small businesses are a sensitive subject. I run a micro gym myself, where we get to know our members very
How to find coaches
23 March 2022
In the last post here on Coaches Congress I wrote about that you need to stop cleaning your toilets and preferably get someone else to
Stop cleaning your toilets
14 March 2022
In one of the classical quotes of Greg Glassman he said that you can distinguish how well a gym is doing by looking how clean
Business running you? Track Metrics
4 March 2022
One thing that made micro-gyms so unique and successful was not because they had new machines or movements never seen before. No the biggest difference
Two Brain Business as Title Sponsors
22 October 2021
We are proud and honoured that the world´s largest mentoring business in the fitness industry, Two Brain Business, has chosen to be Title Sponsors to
Gymägardagboken
3 September 2021
Gymägardagboken är tillbaka efter sommaruppehållet! Veckans avsnitt av Gymägardagboken handlar om “Online Presence” för oss på CrossFit 162 West Är detta något som ni behöver
Olympian rower Lassi Karonen at Coaches Congress
21 August 2021
Swedish Olympian Rower, Lassi Karonen, will be at Coaches Congress 2022. Together with Concept2 Sverige, Lassi will do workshops throughout the weekend. Get more efficient
Why you should come to Coaches Congress
21 July 2021
Today, Jim Crowell sent us a video explaining why he is coming back to Coaches Congress in 2022 after representing OPEX at Coaches Congress in
Gymägardagboken
15 May 2021
Denna veckas avsnitt av Gymägardagboken innehåller en liten djupdykning i hur målsamtal går till. Målsamtal är ett av de viktigaste verktygen du kan ta till
Gymägardagboken
30 April 2021
I veckans avsnitt av Gymägardagboken sammanfattar Per vad han gjort med personalen den senaste veckan. Det är relaterat till Client Journey och hur vi arbetar
Gymägardagboken
10 April 2021
Denna veckas avsnitt av Gymägardagboken handlar om “Client Journey”. Kundens samlade erfarenhet och upplevelse av er verksamhet. Det är av stor vikt att du som
Gymägardagboken/162-podden
26 March 2021
Idag är Gymägardagboken ett avsnitt från 162-podden! Christopher Thynne pratar med Per Mattsson om träning för barn och ungdomar ur ett skolpedagogiskt perspektiv. Avsnittet kommer
Gymägardagboken: Byt ut dig själv
19 March 2021
Fredag och dags för ännu ett avsnitt av Gymägardagboken! I detta avsnitt pratar jag återigen om vikten av att våga anställa. Detta i sin tur
Owner Lifestyle
19 March 2021
Denna intervju publicerade vi senast i September 2020 och den är värd att se igen. Anders och Jamina Gatti, på Gatti Training, har gjort rekordmånad
Gymägardagboken: Två sidor av service
12 March 2021
Fredag och dags för ytterligare ett avsnitt av Gymägardagboken. En serie filmklipp som ger dig kunskap och inspiration kring din affärsverksamhet. Idag handlar det om
Gymägardagboken: Att våga anställa
5 March 2021
Denna veckas avsnitt av Gymägardagboken handlar om att VÅGA anställa. Jag går igenom lite tips om hur du skulle kunna gå tillväga.
Gymägardagboken: Målsamtal
27 February 2021
I detta avsnitt av Gymägardagboken pratar Per om MÅLSAMTAL. Målsamtal är en viktig framgångsfaktor på många sätt, i filmen får du mer information.
Gymägardagboken: Feedback
29 January 2021
Peer feedback-kollegial feedback. Ett kraftfullt verktyg för att öka sammanhållningen och lärandet i en grupp. Det fungerar i skolan, det fungerar i idrottslag och det
Client Journey
28 January 2021
Understanding the customer’s needs Every client experience our services in a unique way. Whether it be a 90 day process, personal training, nutrition coaching, starting
Gymägardagboken: Seed Clients
23 January 2021
Dagens avsnitt handlar om något som har potentialen att totalt förändra ditt gym! Seed Clients! Lär dig att verkligen ta reda på vilka dina Seed
Tighten your leaks and raise your ARM
18 January 2021
ARM – Average Revenue per Member – is a great proof that we are delivering high value to clients. A high ARM means that clients
Gymägardagboken: Personalutveckling
16 January 2021
I det här första avsnittet 2021 pratar jag om vår personalutvecklingsplan. Detta är något som jag kommer att behandla mer i detalj framöver. Vad har
Raise your arm if you want higher ARM!
13 January 2021
ARM- Average Revenue per Member, is the perfect proof of client value. If your group training fee is 1280 SEK and you have 100 clients
Recapturing clients
11 January 2021
Take a guess: who is most likely to buy your services? If you guessed: ”Our excisting clients” you were right! The ones who are most
Konsten att upprepa samma misstag
8 January 2021
Föreläsaren på scenen var mitt uppe i en inspirerande dragning av den nya läroplanen och vi var ett par hundra i publiken, både skolledare och
Gymägardagboken: Rutiner och manualer
18 November 2020
I veckans filmklipp handlar det om rutiner och manualer. Vi kallar dem SOP:er från engelskans “Standard Operating Procedures”. När saker och ting dokumenteras och standardiseras
Mer än ett vanligt gym?
17 November 2020
Nu slår Coronarestriktioner hårt i många branscher, så även mot våra microgym. Även om gym formellt inte omfattas av de nya restriktionerna så står det
Årsplan del 2
16 November 2020
Del 2 om “Årsplan”. Som ägare behöver du såklart ha både en långsiktig och en kortsiktig plan för hur gymet ska utvecklas och skötas. I
“Not in it for the money”
11 November 2020
Have you ever looked down at a construction worker for doing his job for money? Did you ever spend a thought about whether a car
Social Media
2 November 2020
This is a “bonus episode” from my “gym owner´s diary” on CrossFit 162 West´s Youtube channel. I talk about social media and how we use
Vad jag lärt mig under 2020
28 October 2020
Som mentor inom Two Brain Business har jag på nära håll följt hundratals gym som blivit tvungna att hela stänga ner sina verksamheter. Jag och
Gymägardagboken: Bonusavsnitt
26 October 2020
Dagens filmklipp är ett bonusavsnitt av “gymägardagboken” där Per berättar om hur han arbetar med individuell coaching av personal.
Diary of a gym owner
23 October 2020
Here is the latest video blog/video diary. Profit First and Annual Plan
En företagare som gör vinst har en miljon drömmar…
14 October 2020
”En företagare som gör vinst har en miljon drömmar, en företagare som inte gör vinst har bara en” I mitt jobb som gymägare är jag
Are you even trying?
2 October 2020
You have definitely ran into a couple of clients that have real problems following your advice. They come to your gym and they tell you
Be aware of your inner cheerleader
24 September 2020
Coaching is done on invidivual level. You want to be active in teaching, showing, correcting and encouraging and you want to be relentless in your
Hur vi lyckas med personlig träning
22 May 2020
Ett kort filmklipp där Per Mattsson berättar om två nyckelfaktorer bakom försäljningen av personlig träning på CrossFit 162 West https://youtu.be/MpywcWm6dAc
Vision and mission
19 December 2019
What is your WHY? What is the reason you run a gym? What kind of footprint is it that you want to leave? Do you
Six weeks away!
16 December 2019
There are about six weeks left to Coaches Congress 2020! We are expecting visitors from different parts of Europe and lecturers from all over the
Create content and establish expertise
10 December 2019
Everything you take for granted is probably valuable information for your potential clients As gymowners and coaches, it is very easy to underestimate our knowledge
Only the dead fish follow the stream
28 November 2019
Premium service facilities don´t have to give “Black Friday Deals”! When you run a business, it´s important to understand your market and to understand your
Why you need a one on one OnRamp process
21 November 2019
There are still lots of gyms trying to onboard/introduce people to their gym using the group format. This is doing a disservice to the gym
More equipment or more leadership?
25 October 2019
Honestly now, what do you think your coaches and your members would benefit more from in the long run; You investing in your own leadership
Ha koll på rätt statistik
12 October 2019
Detta inlägg kommer att bli ett av mina ”kaxigaste” hittills. ”Kaxigt” för att jag kommer att vara ovanligt tydlig i mina rekommendationer och tips för
One on One with my staff
10 October 2019
In one of the gyms that I am the co-owner of, I am “responsible for staff”. That means that I am responsible for their development,
I want you to be able to choose!
25 September 2019
Last year, at Coaches Congress, we had a couple of mentors from Two Brain Business as presenters. Some of the topics they covered were “Owner´s
Don´t be like that client
19 September 2019
Have you ever felt frustrated about a client/member who simply don´t follow our advice? That person who might even have been a member at your
Building a system that works
6 September 2019
Connect the dots You may have seen the different blog posts that I´ve posted recently? You may also have attended Coaches Congress once or even
How to package your services
22 August 2019
What happens if someone walks into your gym looking for personal training? Do you offer PT in your gym? What happens if someone walks into
The Client Success Manager
15 July 2019
If you´ve read Mike Michalowicz´s book “Clockwork”, which you should, you are familiar with the term “Queen Bee Function” or “Queen Bee Role”. He defines
How We Do Individual Programming In Our Gyms
12 July 2019
Introduction – Potentiality If you are not providing your cliental the opportunity to invest in individual programming, then you are missing out on a potential
One on one with my staff
11 July 2019
As a mentor in Two Brain Business I constantly try helping gym owners to prioritize their workdays so that they spend as much time as
The Client Journey- Design for Success!
9 July 2019
The Client Journey is what we call a customers experience with our gyms. All the way from the very first time they get in contact
Why you, and your clients, need No Sweat Intros
6 July 2019
There are almost as many ways of introducing new people to CrossFit as there are CrossFit-gyms. Onramp classes Free trials PT only onramps Screenings/assessments “CrossFit
Meaningful careers for coaches
5 July 2019
One of the driving factors behind Coaches Congress is that we want to help create meaningful lives and careers for owners and coaches. We are
More on tough conversations
4 July 2019
Here is a link to Two Brain Business Website where an article from Per Mattsson was published! https://twobrainbusiness.com/how-to-handle-tough-conversations/?fbclid=IwAR0jKkHzj8sbemrf8A9gzzVGbVN23rcSPtHnSRM_dw-eagHCmSRBTxIhmVk
Remember your best ideas!
2 July 2019
I have always been a person with lots of ideas. Sometimes I guess that´s a bit overwhelming for my business partners and also for my
Dreading the tough talks?
25 June 2019
At the Two Brain Business summit, all the mentors were put in front of a camera and interviewed about our ”superpowers as a mentor”. My