The Blog

Ben Bergeron Interview

We interviewed Ben Bergeron during the Coaches Congress Stockholm 22. Ben Burgeron is now returning to Coaches Congress Berlin.

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The Scariest 2 Words for a Gym Owner

One thing that scares most of the gym owners I talk to are the scary words “price increase”. When I then ask when they did it the last time it is common to hear “we have never”. Back in 2019 when I went to Coaches Congress I came back home

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Working more -> race to the bottom

I often thought that if I want to grow my business, I simply have to work more. Every time I the business had to grow I thought it was dependent on my doing more consultations, having more members, more PTs and more classes. I thought that every minute I had

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Are you a successful player?

I am all for return of invest. When I put one hour into something I want to know how to measure that success. When you play sports and want to become a better athlete the most natural way of improving is to pick a team with a good coach but

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Sick of Running Nutrition Challenges? Try This Instead

Sick of Running Nutrition Challenges? Try This Instead January is coming It’s time to do something nutrition-related for your members. Sigh. Does this sound familiar? Cory Kessler, owner of COREFIT in Ohio, used to run a nutrition challenge every January. She charged between $50 to $85 per person for a six-week

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More posts…

Getting better ROI on Coaches Congress

You may already have attended Coaches Congress once or even several times? Probably, you pick up information and ideas and get inspired to do some

Are you coachable?

One key trait I look for when I coach or mentor people is to understand if they are low or high in agreeable or disagreeable

What are loyal members?

Loyal members? Many gyms go through the pain of increasing their prices. My gym does an increase every year and our members expect that to

Podcast: Kaleda Connell CEO KILO

Kaleda Connell, CEO KILO IN this episode we meet Kaleda Connell who is the CEO of KILO but also a Two-Brain Mentor. She used to

Curious Not Furious

Only when you know WHY someone is resisting you can start helping them transition through the change process. Different individuals may have different reasons for resisting, it´s your job to find out.

Leading Through Change

“Leading Through Change” was my presentation at the Two Brain Summit this weekend. As a leader, you need to be aware of what emotions your

Coaches Congress 2022 Recap

RECAP – Coaches Congress 2022 Hi dear gym owners and coaches!  I made a video summary of the presentations at Coaches Congress 2022. Soon we

What are you changing?

It´s been a little more than a week since Coaches Congress. We all seem to agree that this year´s event was the best so far.

How to make a change

Back to reality and back to life changing business. We need to keep motivation up! It is easy to get overwhelmed when we come home

How to get more leads

How to get more leads The fuel of a microgym is sales and to make a sale you will need a lead, someone who has

Raising Prices

Raising Prices Price rises for small businesses are a sensitive subject. I run a micro gym myself, where we get to know our members very

How to find coaches

In the last post here on Coaches Congress I wrote about that you need to stop cleaning your toilets and preferably get someone else to

Stop cleaning your toilets

In one of the classical quotes of Greg Glassman he said that you can distinguish how well a gym is doing by looking how clean

Business running you? Track Metrics

One thing that made micro-gyms so unique and successful was not because they had new machines or movements never seen before. No the biggest difference

Two Brain Business as Title Sponsors

We are proud and honoured that the world´s largest mentoring business in the fitness industry, Two Brain Business, has chosen to be Title Sponsors to


Gymägardagboken är tillbaka efter sommaruppehållet! Veckans avsnitt av Gymägardagboken handlar om “Online Presence” för oss på CrossFit 162 West Är detta något som ni behöver


Denna veckas avsnitt av Gymägardagboken innehåller en liten djupdykning i hur målsamtal går till. Målsamtal är ett av de viktigaste verktygen du kan ta till


I veckans avsnitt av Gymägardagboken sammanfattar Per vad han gjort med personalen den senaste veckan. Det är relaterat till Client Journey och hur vi arbetar


Denna veckas avsnitt av Gymägardagboken handlar om “Client Journey”. Kundens samlade erfarenhet och upplevelse av er verksamhet. Det är av stor vikt att du som


Idag är Gymägardagboken ett avsnitt från 162-podden! Christopher Thynne pratar med Per Mattsson om träning för barn och ungdomar ur ett skolpedagogiskt perspektiv. Avsnittet kommer

Gymägardagboken: Byt ut dig själv

Fredag och dags för ännu ett avsnitt av Gymägardagboken! I detta avsnitt pratar jag återigen om vikten av att våga anställa. Detta i sin tur

Owner Lifestyle

Denna intervju publicerade vi senast i September 2020 och den är värd att se igen. Anders och Jamina Gatti, på Gatti Training, har gjort rekordmånad

Gymägardagboken: Två sidor av service

Fredag och dags för ytterligare ett avsnitt av Gymägardagboken. En serie filmklipp som ger dig kunskap och inspiration kring din affärsverksamhet. Idag handlar det om

Gymägardagboken: Målsamtal

I detta avsnitt av Gymägardagboken pratar Per om MÅLSAMTAL. Målsamtal är en viktig framgångsfaktor på många sätt, i filmen får du mer information.

Gymägardagboken: Feedback

Peer feedback-kollegial feedback. Ett kraftfullt verktyg för att öka sammanhållningen och lärandet i en grupp. Det fungerar i skolan, det fungerar i idrottslag och det

Client Journey

Understanding the customer’s needs Every client experience our services in a unique way. Whether it be a 90 day process, personal training, nutrition coaching, starting

Gymägardagboken: Seed Clients

Dagens avsnitt handlar om något som har potentialen att totalt förändra ditt gym! Seed Clients! Lär dig att verkligen ta reda på vilka dina Seed

Gymägardagboken: Personalutveckling

I det här första avsnittet 2021 pratar jag om vår personalutvecklingsplan. Detta är något som jag kommer att behandla mer i detalj framöver. Vad har

Recapturing clients

Take a guess: who is most likely to buy your services? If you guessed: ”Our excisting clients” you were right! The ones who are most

Konsten att upprepa samma misstag

Föreläsaren på scenen var mitt uppe i en inspirerande dragning av den nya läroplanen och vi var ett par hundra i publiken, både skolledare och

Gymägardagboken: Rutiner och manualer

I veckans filmklipp handlar det om rutiner och manualer. Vi kallar dem SOP:er från engelskans “Standard Operating Procedures”. När saker och ting dokumenteras och standardiseras

Mer än ett vanligt gym?

Nu slår Coronarestriktioner hårt i många branscher, så även mot våra microgym. Även om gym formellt inte omfattas av de nya restriktionerna så står det

Årsplan del 2

Del 2 om “Årsplan”. Som ägare behöver du såklart ha både en långsiktig och en kortsiktig plan för hur gymet ska utvecklas och skötas. I

“Not in it for the money”

Have you ever looked down at a construction worker for doing his job for money? Did you ever spend a thought about whether a car

Social Media

This is a “bonus episode” from my “gym owner´s diary” on CrossFit 162 West´s Youtube channel. I talk about social media and how we use

Vad jag lärt mig under 2020

Som mentor inom Two Brain Business har jag på nära håll följt hundratals gym som blivit tvungna att hela stänga ner sina verksamheter. Jag och

Gymägardagboken: Bonusavsnitt

Dagens filmklipp är ett bonusavsnitt av “gymägardagboken” där Per berättar om hur han arbetar med individuell coaching av personal.

Diary of a gym owner

Here is the latest video blog/video diary. Profit First and Annual Plan

Are you even trying?

You have definitely ran into a couple of clients that have real problems following your advice. They come to your gym and they tell you

Be aware of your inner cheerleader

Coaching is done on invidivual level. You want to be active in teaching, showing, correcting and encouraging and you want to be relentless in your

Hur vi lyckas med personlig träning

Ett kort filmklipp där Per Mattsson berättar om två nyckelfaktorer bakom försäljningen av personlig träning på CrossFit 162 West

Vision and mission

What is your WHY? What is the reason you run a gym? What kind of footprint is it that you want to leave? Do you

Six weeks away!

There are about six weeks left to Coaches Congress 2020! We are expecting visitors from different parts of Europe and lecturers from all over the

Create content and establish expertise

Everything you take for granted is probably valuable information for your potential clients As gymowners and coaches, it is very easy to underestimate our knowledge

Only the dead fish follow the stream

Premium service facilities don´t have to give “Black Friday Deals”! When you run a business, it´s important to understand your market and to understand your

More equipment or more leadership?

Honestly now, what do you think your coaches and your members would benefit more from in the long run; You investing in your own leadership

Ha koll på rätt statistik

Detta inlägg kommer att bli ett av mina ”kaxigaste” hittills. ”Kaxigt” för att jag kommer att vara ovanligt tydlig i mina rekommendationer och tips för

One on One with my staff

In one of the gyms that I am the co-owner of, I am “responsible for staff”. That means that I am responsible for their development,

I want you to be able to choose!

Last year, at Coaches Congress, we had a couple of mentors from Two Brain Business as presenters. Some of the topics they covered were “Owner´s

Don´t be like that client

Have you ever felt frustrated about a client/member who simply don´t follow our advice? That person who might even have been a member at your

Building a system that works

Connect the dots You may have seen the different blog posts that I´ve posted recently? You may also have attended Coaches Congress once or even

How to package your services

What happens if someone walks into your gym looking for personal training? Do you offer PT in your gym? What happens if someone walks into

The Client Success Manager

If you´ve read Mike Michalowicz´s book “Clockwork”, which you should, you are familiar with the term “Queen Bee Function” or “Queen Bee Role”. He defines

One on one with my staff

As a mentor in Two Brain Business I constantly try helping gym owners to prioritize their workdays so that they spend as much time as

Meaningful careers for coaches

One of the driving factors behind Coaches Congress is that we want to help create meaningful lives and careers for owners and coaches. We are

More on tough conversations

Here is a link to Two Brain Business Website where an article from Per Mattsson was published!  

Remember your best ideas!

I have always been a person with lots of ideas. Sometimes I guess that´s a bit overwhelming for my business partners and also for my

Dreading the tough talks?

At the Two Brain Business summit, all the mentors were put in front of a camera and interviewed about our ”superpowers as a mentor”. My