HOW GYMS REALLY GROW
PRE-REGISTRATION CLOSES OCTOBER 20th
Coaches Congress London, 2025
Radisson Hotel & Conference Centre, London Heathrow
PRE-REGISTER WITH YOUR EMAIL TODAY
only spots left
Unlock our exclusive Super Early-Bird 60% Discount; You'll also be automatically entered into our prize draws for a chance to win our giveaways and upgrades:
- VIP event ticket Upgrades
- A private meet & greet with our title sponsors
- Professional photo package for you and your team
- Early access to our Coaches Congress gymnastic and olympic lifting workshops and workout registrations
- Front 5 row seat reservations for our key note speakers
- FREE Coaches Congress Tickets for London x4
- FREE Coaches Congress Tickets for Berlin x2
- FREE Coaches Congress Tickers for Stockholm x2
- First 10 in line for book signing with our key note speakers.
- 2 x Dinner Party Tickets
- 1 x Pair of Velites Trainers
- FREE Velites Backpack
*We have a maximum capacity of 400 Tickets available for this event. Make sure you pre-register today so you do not miss out on a chance to get your ticket for you and your team.
October 5-6, 2024
Radisson Hotel & Conference Centre, London Heathrow
Are you a gym owner or coach who…
- Started your fitness business dreaming of freedom and financial success, only to find yourself working longer hours for less money?
- Feels constantly stressed, overwhelmed, and teetering on the edge of burnout?
- Wants to earn a good living doing what you love, without sacrificing all your time and energy?
- Is juggling multiple roles - from sales and marketing to accounting and coaching - feeling like you're always one step behind?
If you’re nodding your head right now, you’re not alone.
And Coaches Congress 2024 is here to change everything for you.
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The Harsh Reality of Running a Gym That No One Talks About
Let’s be honest: when you first started out, you probably thought owning your own gym would be the ultimate dream.
More money, more freedom, more impact on people’s lives.
But the reality has been very different, hasn’t it?
- Instead of financial freedom, you’re working more hours than ever, often for less money - and you’ve possibly even taken a ‘job’ to keep things afloat
- Rather than having time to focus on what you love – coaching and helping people – you’re bogged down in admin, marketing, and putting out fires
- The stress of running a business is taking a toll on your health, relationships, and passion for fitness
The good news?
It doesn’t have to be this way.
What You'll Gain from
Coaches Congress 2025
Over two intensive, transformative days, you’ll learn directly from industry leaders who’ve been where you are and have built thriving, profitable businesses.
No theory. No fluff. Just proven, actionable strategies you can implement immediately.
Over the course of the weekend, you’ll discover:
1
Financial Mastery: Learn to understand your numbers, manage cash flow, and finally pay yourself what you deserve – so you can stop endlessly worrying about being able to pay the bills.
3
Marketing & Advertising Strategies: Discover the difference between marketing and advertising, and how to implement effective strategies for both – so you know that you’ve got new clients coming through the doors, every single month.
5
Human Resources & Team Building: Learn how to build a world-class team that cares about your business as much as you do – so that you know the business runs smoothly, even when you’re not there.
7
Improved Coaching skills – Discover how excellent coaching can be implemented – especially after exposing yourself to novelty which can lead to exceptional classes for your clients.
2
Member Retention Tactics: Develop strategies to keep members engaged and loyal, without sacrificing your boundaries – and generate a steady flow of referrals, without having to constantly ask for them!
4
Time Management & Efficiency: Structure your day for maximum productivity, allowing time for breaks (so you can eat lunch!) and family – so that no matter how many classes you’ve got on, you never have to work all night to keep on top of things.
6
Mindset Shifts: Transform from an overworked owner to a strategic CEO, without losing your passion for coaching, to build a thriving business, increase your impact, and fall back in love with training.
8
Sales Process Optimisation: Move beyond ‘free trials’ and create a robust sales process that converts leads and increases client value – without pushy or sleazy sales tactics.
Imagine leaving work at a reasonable hour, knowing your gym is running smoothly and profitably.
Picture having the time and energy to enjoy life outside of work, all while making a real impact on your clients’ lives.
That’s the reality Coaches Congress can help you create.
Why Coaches Congress 2025 is Different (and Why You Can't Afford to Miss It)
Coaches Congress isn’t just another fitness industry event.
Here’s why it stands head and shoulders above the rest:
- Real-World Experience: Our team has over 40 years of collective experience in the ‘micro gym’ industry. We’ve faced the same challenges you’re facing now, and we know how to solve them.
- Strictly No-Theory Approach: Every speaker has built their own successful business in the trenches of the fitness industry. They’ll share only proven, actionable strategies, guaranteed.
- Tailored for Real Gym Owners and Coaches: We understand the unique challenges you face daily. Every session, workshop, and strategy is specifically designed to address the problems you’re dealing with right now.
- Interactive Learning Experience: Participate in hands-on workshops, real-time problem-solving sessions, and networking opportunities that ensure you can apply what you’ve learned to your unique situation.
- Ongoing Support: Gain access to an exclusive community of like-minded gym owners and coaches, providing ongoing support, accountability, and inspiration – that will last far beyond the event.
Full Agenda
At Coaches Congress, we have 2 full days of presentations taking place across 2 stages – the Discovery Stage, and the Atlantis Stage – in addition to a series of breakout sessions in the Gym Arena.
Simply click on the relevant buttons below to view the agenda for all 3 zones.
DAY 1
SATURDAY
5th October 2024
09:00-09:25
WELCOME MEETING
09:30 - 10:20
Nicole Aucoin - Healthy Steps Nutrition
"3 Steps To Skyrocket Your Nutrition Program To Increase Client Results & Add Revenue."
10:20 - 11:00
BREAK
10:50 - 11:40
Chris Cooper - Two-Brain Business
"The essential practices and decisions that have propelled gym owners to millionaire status."
11:50 - 12:40
Matt O'Keefe - HWPO Training
"Curating your entrepreneurial Journey."
12:40 - 14:00
LUNCH
14:00 - 14:50
Jennifer Pishko - McCoy Medical
"Business strategies for the affiliate on how to build a health home."
15:10 - 16:00
Matt Temby - Two-Brain Business
"How to persuade potential clients by asking questions that work with human behaviour."
16:00 - 19:00
Mingle in Vendor Village
Meet your colleagues, book meetings with the many vendors that will be onsite, or have a drink at the bar and relax, enjoying the atmosphere of our exciting event.
19:30 - 24:00
Dinner Party
Join our Saturday night dinner party where you can meet new colleagues, win prizes and dance to the music.
(Tickets are sold separately. Special food needs can be catered to.)
DAY 2
SUNDAY
6th October 2024
08:30 - 09:20
Tracy Irwin - TI Accountancy
"For every £1 that comes into your business – do you know what percentage is yours?"
09:30 - 10:20
Michele Letendre & Sammy Moniz - HWPO Training
"Developing Service Offering: How CF gyms can adapt to the evolving fitness space."
10:20 - 11:00
BREAK
10:50 - 11:40
Daniel Chaffey - CrossFit
"Become a professional coach, the role of the successful coach in the next 15 years!"
11:50 - 12:40
Sammy Moniz - HWPO Training
"How to build and protect your brand and culture."
12:40 - 13:50
LUNCH
13:50 - 14:40
Q & A
Mat Fraser, Michele Letendre & Matt O'Keefe
14:40 - 15:00
WRAP UP
DAY 1
SATURDAY
5th October 2024
09:40 - 10:30
TBA
10:20 - 11:00
BREAK
11:00 - 11:50
Jake Marconi - HWPO Training
"The Weight of a Coach: How our words as coaches carry disproportionate weight in our daily interactions."
12:00 - 12:50
Dr Christina Migliara - Healthy Steps Nutrition
"Unlocking Success in Your Gym: The Unspoken Power of Mindset Integration."
12:50 - 14:00
LUNCH
14:10 - 15:00
Andy Edwards - CrossFit
"What constitutes excellent coaching and how it can be systematically implemented."
15:20 - 16:10
Michele Letendre - HWPO Training
"Creating memorable experiences: How exposing yourself to novelty can lead to exceptional classes."
16:00 - 19:00
CrossFit affiliate meeting
DAY 2
SUNDAY
6th October 2024
08:40 - 09:30
Nicole Aucoin - Healthy Steps Nutrition
"How to navigate imposter syndrome."
09:40 - 10:30
Arend Wissing - TeamUp
"Building Bridges: Empowering Communities through Tech."
10:20 - 11:00
BREAK
11:00 - 11:50
Tom McCoy - McCoy Medical
"Bridging the Gap: Why CrossFit should be the foundation of your member’s preventative healthcare strategy."
12:00 - 12:50
Kourtney Brownlow - Two-Brain Business
"The journey of resilience, TAKING ACTION in response to both expected and unexpected challenges."
12:50 - 13:50
LUNCH
DAY 1
SATURDAY
5th October 2024
09:30-10:30
CrossFit Medical Society
What CFMS is, how we engage and interact with Physicians, HCPs, owners, coaches, and community members. We'll talk of the goals for the future, what we're looking to accomplish, and how this is a grassroots movement. CTA and assets will be available that owners and coaches can use in their gyms to engage with HCPs.
10:30 - 11:00
BREAK
12:40 - 14:00
LUNCH
14:10 - 15:00
Nicole Aucoin & Paddy Coady - Healthy Steps Nutrition
"From Challenge Trap To Thriving Nutrition Program: Unveiling the Potential Of An Ongoing Coaching Program"
A nutrition challenge can be a great way to kickstart a nutrition coaching program. Join this interactive workshop to learn how to increase sign-ups, engagement, and conversion to ongoing coaching during your next nutrition challenge!
16:00 - 19:00
Mingle in Vendor Village
Meet your colleagues, book meetings with the many vendors that will be onsite, or have a drink at the bar and relax, enjoying the atmosphere of our exciting event.
DAY 2
SUNDAY
6th October 2024
09:30 - 10:30
CrossFit Medical Society
Round table discussion to connect and to understand some of the limitations in their communities, cities, countries as it pertains to practicing medicine and patient care. We're hearing from a lot of people globally about the challenges that face fitness, and CrossFit specifically, as being seen as a path towards optimal health.
We want to hear from practitioners about what kind of support they need and work towards leveraging the CFMS to help.
10:30 - 11:00
BREAK
11:00-11:50
The fitness-retail crossover: How retail can transform your gym’s bottom line. Matias Hernandez
12:40 - 13:50
LUNCH
DAY 1
SATURDAY
5th October 2024
09:30 - 10:30
WORKSHOP
Jump Rope with Mark Jenkins - Velites
10:20 - 11:00
BREAK
10:30 - 11:45
WORKSHOP
Gymnastics with Dave Durante - Power Monkey Fitness
12:40 - 14:00
LUNCH
13:15 - 14:25
WORKSHOP
Weightlifting with Michele Letendre - HWPO Training
15:00 - 16:15
WORKSHOP
Gymnastics with Dave Durante - Power Monkey Fitness
17:30 - 18:30
Train with the team from HWPO Training.
(pre-booked due to limited spaces)
DAY 2
SUNDAY
6th October 2024
06:00-06:45
Morning training with the team from HWPO Training
(pre-booked due to limited spaces)
07:00 - 07:45
Morning training with the team from HWPO Training.
(pre-booked due to limited spaces)
08:30 - 09:20
WORKSHOP
Jump Rope with Mark Jenkins - Velites
09:30 - 10:45
WORKSHOP
Weightlifting with Mike Cerbus - Power Monkey Fitness
10:20 - 11:00
BREAK
10:50-12:00
The "EMOM 40" Workout. Discover How to Maximise its Flexibility to Create a Change of Stimulus for Unmatched Client Results! HWPO Training
11:40 - 13:00
LUNCH
13:00 - 14:15
WORKSHOP
Weightlifting with Mike Cerbus - Power Monkey Fitness
The Team Behind Coaches Congress
Coaches Congress is brought to you by a team of experienced gym owners and business mentors who understand your challenges firsthand:
Henrik Almers, CEO: With 10+ startups under his belt, Henrik has grown Coaches Congress from a local event to an international phenomenon.
Heather Almers, COO: A certified coach, nutritionist, and micro-gym co-owner, Heather understands the juggling act of business, family, and personal well-being.
Per Mattsson: A senior Two Brain Business mentor who has helped over 100 gym owners grow their businesses successfully.
Lisa Palmer: A UK-based Two Brain Business mentor and multi-site gym owner who has guided dozens of gym owners to substantial success.
Your Path to Success Starts Here
Imagine returning to your gym after Coaches Congress, armed with:
- A clear, actionable plan to increase profitability without just working more hours
- Proven strategies to attract and retain your ideal clients who’ll stick with you for years - even if you’ve struggled in the past
- The latest ‘cutting-edge’ techniques to become an even better coach (without having to get any more qualifications)
- A robust network of supportive peers and mentors in the industry - who’ll help you reach the next level
- The confidence and knowledge to take your business to the next level - having a greater impact, helping more people, and earning a good living without working endless hours
You’ll leave Coaches Congress feeling inspired, motivated, and fully equipped to take your gym and coaching career to heights you’ve only dreamed of until now.
Our vendors
Who Should Attend
Coaches Congress
CrossFit Gym Owners and Coaches: Struggling with member retention, marketing, and financial management? Learn proven strategies to differentiate your brand, attract new members, and manage cash flow effectively.
‘Micro Gym’ owners and coaches: If you’re facing challenges like maintaining member retention, standing out in a crowded market, or managing the financial complexities of a small gym, this event is for you.
Studio Owners – F45, Orangetheory, and PT, Yoga and Pilates Studios: Learn how to create compelling class offerings, optimise scheduling and dive into best practices for financial management, legal compliance, and staff training.
Sports coaches: Learn strategies to; enhance your coaching skills, develop unique training programs, build strong team environments, balance admin duties with personal time, and better manage your facilities.
Physiotherapists: Learn to differentiate your services in a competitive market using proven methods to attract clients, while retaining current ones. Optimise your revenue streams by collaborating with CrossFit or other fitness partnerships.
Independent PTs: Struggling with building a steady client base, differentiating your services, or managing the business side of personal training? Discover how to market yourself, create tailored training programs, and maintain client engagement.
If you’re in the business of helping people improve their health and fitness, Coaches Congress is the event you’ve been looking for.
EVENT DETAILS
SECURE YOUR TICKET TODAY
Event ticket [LONDON]
Original price was: £349.£314Current price is: £314.
- Access to 2 days of seminars & workshops
- Goodie bag
- Buffet lunch included both days
- Practical Coaching Workshops with Power Monkey (booking required - limited spaces available)
- Morning workouts with the HWPO Team (booking required - limited spaces available)
VIP Event Ticket [LONDON]
Original price was: £749.£558Current price is: £558.
- Access to 2 days of seminars & workshops
- Goodie bag
- Buffet lunch included both days
- Early booking access to Practical Coaching Workshops with Power Monkey
- Early booking access to morning workouts with the HWPO Team
- Professional photo package with you and your team
- VIP Seating - tables and seats in front rows reserved for you and your team (for up to 4x people)
- Saturday dinner party ticket (for up to 4x guests)
- Book signing with Chris Cooper
- Limited edition Coaches Congress t-shirt (not available for tickets bought after Sept 20th)
VIP Plus Event Ticket [LONDON]
£1,749
- Access to 2 days of seminars & workshops
- Goodie bag
- Buffet lunch included both days
- Early booking access to Practical Coaching Workshops with Power Monkey
- Early booking access to morning workouts with the HWPO Team
- Professional photo package with you and your team
- VIP Seating - tables and seats in front rows reserved for you and your team (for up to 4x people)
- Saturday dinner party ticket (for up to 4x guests)
- Book signing with Chris Cooper
- Limited edition Coaches Congress t-shirt (not available for tickets bought after Sept 20th)
- 2x General guest tickets to Coaches Congress London
- Drinks token worth £50 at Saturday evening Dinner Party
- Pair of TYR shoes
- Limited edition Coaches Congress hoodie
- Rucksack from Velites
- Private mastermind lunch on Friday 4th
- Exclusive meet and workout with HWPO
- Exclusive Q&A nutrition webinar for you and your team, with Nicole Aucoin (after Coaches Congress)
£50
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
Our Iron-Clad Money Back Guarantee
Our promise is that this will be one the greatest business events you’ve ever attended or experienced, and if it isn’t, come and speak to one of us before the end of day 1 and we’ll give you your money back.
If you attend Coaches Congress and don’t believe it was a great investment of your time and money, we’ll give you your money back…
Guaranteed!
That’s how strongly we believe in the content you’ll discover at this event.
Frequently Asked Questions
A. NO! If you are a coach, physiotherapist, personal trainer, or general fitness enthusiast that wants to better your coaching and business skills, then this event is for you.
By Airport Shuttle:
Hotel Hoppa buses stop outside London Heathrow Terminals 1, 2, 3, & 5 between 04:15 am and 10:00 pm. Travel time is between 20-30 minutes. Tickets cost GBP 6.80 one way.
From Terminals 2 and 3, take the Hotel Hoppa H2B and H2C.
From Terminal 5, take Hotel Hoppa H5B.
For the latest and most up-to-date information, please check the Hotel Hoppa website directly: https://www.hotelhoppa.co.uk/
By bus:
From terminal 2 & 3: bus 105/ 111 /278 / 285 (3 stops to Nene Road)
From terminal 4: bus 409 (3 stops to Great South West Road) then bus 285 (7 stops to Nene Road)
From terminal 5: bus 423 (7 stops to Nene Road)From all other locations, we advise checking transportation via Moovit on this LINK.
A. There is ample parking on site however there is a large event just before ours. We therefore recommend that you reserve parking space before 27th September via: london@coachescongress.com
A. When booking the Radisson RED London Heathrow, use the PROMO code FITN0510
Book your room HERE.
Your ticket will arrive by email, so double check that your details are correct when entering them.
A. Lunch is included for the two days of the event for anyone that buys a ticket for the event.
The Saturday night dinner ticket is available for purchase alongside the event ticket. There will only be 200 spots, so don’t wait to book your place!
A. If you cannot attend the event, you may transfer your ticket to someone else, provided that we are notified by email in advance: london@coachescongress.com
Should we not receive notification, the ticket will not be valid.
A. You may transfer your ticket to someone else. You must send a notice by email in prior to the opening day of the event to: london@coachescongress.com
Should we not receive notification, the ticket will not be valid.
A. In the event that we are forced to cancel the event, your ticket will be refunded.
A. If you are not staying at the hotel, or a nearby hotel, you can pay to enter the Wellness Area at the Radisson Red. There you will find a steam room, gym, pool and showers.
A. There are no lockers, but there is a wardrobe area where bags/ jackets can be stored.
A. If you contact the team (london@coachescongress.com) and let them know of any help you need whilst at the event, we’ll be sure to take care of your needs.
A. All attendees will receive an email from our team with the exact dates and how to book approximately four weeks ahead of the event.
A. An early check-in will be open from 6pm to 9pm on Friday, October 4th at the Radisson Red Heathrow main hotel reception. Look for our team in CC clothing.
A. No they will not be. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices.
A. If you and/ or your company are interested in having a vendor space at any of our events, please send an email to: info@coachescongress.com
A. If you and/ or your company are interested in holding a keynote speech or a workshop at any of our events, please send an email to: info@coachescongress.com
A. We officially kick off on Saturday morning with a welcome meeting for everyone at 09:00. The event will wrap up on Sunday afternoon at 15:00.
A. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices. As well, come prepared to do your workouts. Although a drink provider will be onsite, it is always good to bring a water bottle.
A. There is free wifi on site in the hotel and venue area.
A. Yes! The connections you’ll make with other like-minded business-owners across the two days are truly invaluable. Plus, it is always good to freshen up our skills, or to learn from someone else in the business.
A. Yes! In no way is this event exclusively for ‘established’ business owners. So if you’re a startup or new to the game, not to worry! You’ll walk away with the tactics and strategies you need to help you be successful.
A. Definitely not! Coaches Congress was built on the notion that you can build a gym business WITHOUT having to compromise your integrity or use sleazy sales tactics.
What past Attendees are saying
“We are very excited to be coming back to Coaches Congress, as our first visit was such a positive one. The networking, the informative speeches, workshops and overall input was fantastic. We came home with not only great ideas and insights, but also actionable steps to help improve our business, our coaching and the experience for our athletes. We were so impressed with the organisation, the location and the sheer caliber of experts, that this time we’re bringing two more coaches with us. If you’re still wondering whether or not it’s worth the effort, stop wondering. It is!”
Robert Parent
CrossFit Passau
I was thinking about it and I’d say with pretty big certainty that if it hadn’t been for the Coaches Congress five years ago and every following year, we’d not be in business anymore. The changes we’ve made for the better after each year have been crucial in developing the business forward into something that looks like a real business, but still a business with our heart buried deep inside of it, so even with all the guidance, we haven’t really lost any of the soul we poured into it. Perhaps we’ve actually found it more with the help of Coaches Congress.”
Miska Toivonen
CrossFit Sörnäinen
“Just back to Ireland now and on behalf of myself and the team I’d like to say thank you to you and the team for being amazing hosts and putting on a fantastic event. As I said in the text yesterday morning, I was expecting good but it was great. I hope you’re all very proud. Have had great discussions with the team already about their key takeaways and we’re definitely looking forward to taking action in the gym. The atmosphere was unique. A room full of like minded people is hard to come by but I thought some of the Q&A sessions after the talks were fantastic. It speaks volumes about the event that I had to really think about anything to improve.”
Liam O´Toole
Wicklow Strength and Fitness
“Attending last year’s Coaches Congress in Stockholm was highly beneficial. I gained valuable insights from a diverse group of speakers, which helped me view certain aspects of my business in a new light. Additionally, spending the weekend networking and exchanging ideas with like-minded business owners from around the world was both inspiring and advantageous. I am really looking forward to returning to this year’s Congress in London as well as attending with some of my team.”
Robin Sowden-Taylor
ION Strength & Conditioning Cardiff
““Coaches Congress is totally unique. The entire CC team are ALL gym owners. We know first hand the struggles our industry faces. Our speakers are hand picked to ensure attendees leave with the knowledge and expertise to grow their business.””
Lisa Palmer
UK Partner Coaches Congress |Multi-Site Gym Owner | Business Mentor
“The last Coaches Congress I attended really opened my eyes to what is possible as a gym owner. The stories you hear are inspiring and a huge motivation to level up what you’re doing. Since then we’ve had our best ever months revenue and continue to grow. I’m bringing as many of my team as possible to London so they also have their eyes opened.”
Rob Anderson
Athletic Evolution, Scotland UK
Don't let another year go by feeling stressed, overworked, & underpaid
Join us at Coaches Congress 2025 and take the first step towards building the gym business you’ve always dreamed of.
Your future self will thank you!
Come with your “TAKE ACTION” mindset, and let’s grow together.
Your journey to a thriving, profitable gym business starts here at Coaches Congress London.
