{"id":7511,"date":"2025-07-17T13:03:29","date_gmt":"2025-07-17T12:03:29","guid":{"rendered":"https:\/\/coachescongress.com\/london\/?post_type=speakers&#038;p=7511"},"modified":"2026-04-08T15:59:11","modified_gmt":"2026-04-08T14:59:11","slug":"matt-lawrence","status":"publish","type":"speakers","link":"https:\/\/coachescongress.com\/london\/speakers\/matt-lawrence\/","title":{"rendered":"Matt Lawrence &amp; Florence Kum"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">&#8220;<strong>Creating a New Sport: From Functional Fitness to Olympic Ambition<\/strong>&#8220;<\/h3>\n\n\n\n<p><strong>What you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to identify gaps in the market and turn them into opportunities<\/li>\n\n\n\n<li>Steps for <strong>building a new sport<\/strong> from concept, testing, to traction<\/li>\n\n\n\n<li>The overlooked value of skill-based physical challenges in fitness<\/li>\n\n\n\n<li>Lessons in community-led growth and grassroots adoption<\/li>\n\n\n\n<li>Why modern audiences crave competition, gamification, and innovation<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>More about Matt &amp; Florence:<\/strong><\/p>\n\n\n\n<p><strong>Matt<\/strong> has been embedded in the fitness industry since 2002. His career spans elite sport and grassroots coaching, including serving as a physiotherapist and assistant coach at the <strong>London 2012 Paralympic Games<\/strong>.<\/p>\n\n\n\n<p><strong>Florence Kum<\/strong> is a gym owner with a background at <strong>Sony PlayStation<\/strong>. Combining her passion for fitness and gaming, she helped create a completely new sport, blending innovation, competition, and community engagement.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":7534,"template":"","class_list":["post-7511","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/speakers\/7511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/types\/speakers"}],"version-history":[{"count":5,"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/speakers\/7511\/revisions"}],"predecessor-version":[{"id":9901,"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/speakers\/7511\/revisions\/9901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/media\/7534"}],"wp:attachment":[{"href":"https:\/\/coachescongress.com\/london\/wp-json\/wp\/v2\/media?parent=7511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}