{"id":5831,"date":"2023-10-29T20:12:46","date_gmt":"2023-10-29T19:12:46","guid":{"rendered":"https:\/\/coachescongress.com\/berlin\/?post_type=speakers&#038;p=5831"},"modified":"2026-03-27T11:35:09","modified_gmt":"2026-03-27T10:35:09","slug":"matias-hernandez-van-waes","status":"publish","type":"speakers","link":"https:\/\/coachescongress.com\/madrid\/speakers\/matias-hernandez-van-waes\/","title":{"rendered":"Mat\u00edas Hern\u00e1ndez Van Waes"},"content":{"rendered":"\n<p><strong><strong><em>&#8220;Crushing retail and apparel sales at your gym: Increase your brand&#8217;s equity and gym&#8217;s bottom line with a proven framework.&#8221;<\/em><\/strong><\/strong><\/p>\n\n\n\n<p><strong>What you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why retail and apparel matter for gym growth<\/li>\n\n\n\n<li>Simple strategies to boost in-gym sales<\/li>\n\n\n\n<li>A proven framework to increase profit and brand value<\/li>\n<\/ul>\n\n\n\n<p><strong>More about Mat\u00edas:<\/strong><\/p>\n\n\n\n<p>Mat\u00edas Hern\u00e1ndez Van Waes, a seasoned tech entrepreneur and engineer, is the CEO of Velites Sport, a revolutionary brand in the functional fitness sector.<\/p>\n\n\n\n<p>Driven by a vision to innovate stale market offerings, he founded Velites in 2015. Under his leadership, the company has set new industry standards for quality and innovation. In 2016, Mat\u00edas\u2019s entrepreneurial excellence was recognized with the ASTER Award from ESIC Business and Marketing School.<\/p>\n\n\n\n<p>Today, he continues to propel Velites forward, blending technical expertise with a deep passion for fitness, showcasing a commitment to excellence and innovation in every product. His journey illustrates a remarkable transformation from engineer to influential CEO, significantly impacting the functional fitness world.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":6826,"template":"","class_list":["post-5831","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/speakers\/5831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/types\/speakers"}],"version-history":[{"count":4,"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/speakers\/5831\/revisions"}],"predecessor-version":[{"id":11806,"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/speakers\/5831\/revisions\/11806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/coachescongress.com\/madrid\/wp-json\/wp\/v2\/media?parent=5831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}