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Sammy is the voice, vision and leader in culture at HWPO Training. She’s responsible for bringing the core values (SHOW UP. WORK HARD. MAKE YOURSELF PROUD.) to the forefront of everything HWPO does and how they are represented in marketing and media. Before guiding the brand at HWPO she was the third wheel to Mat Fraser and Matt O’Keefe on the wild ride of collecting CrossFit Championships while exploring a career in food blogging.
A cookbook author, Sammy has run a successful food blog and instagram famed for the food she created for Mat Fraser, called Feeding the Frasers. She has always loved the way food creates community and has taken the same approach to building a strong community within the walls of HWPO.
Join Sammy for the following keynotes:
“How to build and protect your brand and culture.” & “Developing Service Offering: How CF gyms can adapt to the evolving fitness space.“
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