marketing
Who is your avatar?
Who is your client avatar? can watch Tia-Claire Toomey, Annie Thorisdottir and Laura Horwath all day long and by amazed and impressed their character and
3 February 2023
The Blog
Berlin
How I met Chris Cooper
How I met Chris Cooper One of the most important things in life is probably who you know. Ivy league schools, reputable MBA programs and
29 January 2023
We Fix Businesses
27 January 2023
Someone asked me the other day what Coaches Congress is all about. People also give their own feedback about Coaches Congress and what it´s worth to them. Helping owners and coaches grow as leaders Helping gyms survive Creating connections Building relationships Sharing knowledge There are so many things. But something
Curiosity Killed The Cat but It Will Help You!
25 January 2023
There are two very common reactions when people listen to presentations or attend workshops; Looking for affirmation. You want the presenter to talk about things that you are already doing so that you can get your knowledge or your processes affirmed. ”That was a great presentation! I feel that we
1 Million Euro Decisions
19 January 2023
Most coaches and gym owners never start their business because they thought they would be rich. It is usually the passion to help people that motivates and who has not heard “I love this so much I would do it for free”. So, what many gym owners and coaches do
Investing in your team
17 January 2023
Are you getting the most out of your team? I am doing an education with 12 coaches, from norwegian and swedish gyms this year. It´s a 6 month project where we go through some of the basics around running a gym and working in a gym Designing a client journey
We don´t have enough members
15 January 2023
The most common struggles that I talk to gymowners about are versions of the following theme “We don´t have/get enough members” and it´s connected to revenue of course. Struggling gymowners who reach out to me need more money… There are no members signing up There are too many members leaving The
More posts…
Don´t Do It!
30 December 2022
We are nearing the start of a new year and my Facebook and IG feed is filled with gyms offering gym memberships 50-70% off if
Coaching your coaches
21 December 2022
I believe that the more strategic and the more important role a person has in your business, the more coaching they need from you. It also makes sense to me to spend time and effort on staff members that wants more than just group coaching.
You have to ask for it
20 December 2022
You have to tell people how they would benefit from doing business with you. You have to tell them, and tell them often, what you are doing to solve their problems. Who else is better suited, than you and your staff, to do that?
Prejudices are stopping your growth
16 December 2022
We are doing ourselves a disservice if we let prejudices govern our acts and thoughts. Be open minded and try to have a beginner´s mindset and you will be a better leader for it. Base your decisions more on data and facts than on opinion and feeling.
Opportunity Cost
15 December 2022
The opportunity cost of not working out is massive and we all understand that, but do you understand, and are you ready to accept the opportunity cost of never going anywhere to get new input that will challenge, motivate and help you?
Finding The Spark
12 December 2022
Whether you are a struggling business owner or your business is booming, there will always be value for you and your staff at events like Coaches Congress. You just have to learn to watch for it and to plan for it.
Getting value from events like Coaches Congress
10 December 2022
When arranging an event like the Coaches Congress, I always try to reach out to other gymowners and tell them I want them to come.
You need a Tribe
8 December 2022
We are building a TRIBE! We are creating a network for you and with you. You are free to join us and take the next step in your coaching or entrepreneurial journey. Don´t miss out, come and join our next event in Stockholm, 28-30 April 2023
Early Bird Offer
5 December 2022
Early Bird offer: Discount, Eleiko goodie bag and Northern Spirit voucher Buy your ticket for CC Stockholm before January 31st to receive a 500 SEK
Connect The Dots
8 November 2022
You should create a system for gathering information from potential clients and you must design packages that help them. For lots of people, joining group classes is not even a goal. You should stop thinking of group training as the “ultimate end goal” for your clients.
Premium service facilities don´t give discounts!
1 November 2022
When you run a business, it´s important to understand your market and to understand your own services. You seldom see premium brands giving discounts or giving things away for free, do you? The reason is, they don´t HAVE to because their brand, and their services/products are so strong that people are willing to pay for them.
Help More By Adding Personal Training
18 October 2022
You need to understand and accept the role of being the expert. If you are comfortable in your belief that your services are great and that you know how to best help your clients, then it gets easy to say: ”based on your current status and your goals, this is what I recommend for you”
How to package your services
11 October 2022
When you offer No Sweat Intros, you give your clients the best possible help and you also increase your revenue, IF you have packaged your services well and IF you offer PT and/or nutrition.
More equipment or better leadership?
27 September 2022
Joining a mentor program, or finding a business coach, is just like starting a gym membership, you have to WORK for your results.
Taking Ownership In A Recession
20 September 2022
There will always be things that you can control. You can always control your own behaviour and your own efforts, if your systems are good there is a high probability that you will keep succeeding even in harsh times.
Should you work with Class Pass?
18 September 2022
Back in the days my gym Escapist CrossFit collaborated with one of the biggest providers on the market for gym access memberships. It was a
You should be progressing
13 September 2022
as a business owner you should experience progress in certain areas. Your business should grow and evolve and your lifestyle should be improving. It that doesn´t happen, for how long do you think your business will be around?
D-A-CH BEST affiliates
12 September 2022
This weekend I had the honour to give a small lecture/workshop at the CrossFit Affiliate gathering in Hamburg. Many of owners are our own islands
Don´t wait for the crisis
6 September 2022
In case you have even been to one of the Coaches Congress events you might have noticed that a common theme, for many of the
Finding and hiring staff
4 September 2022
One of the biggest mistakes I have done as a gym owner is in my process of finding and hiring coaches. It took me about
Mentorship- the best shortcut
30 August 2022
Six months ago, I invested in the Tinker Program that Two Brain Business offers. That investment was HUGE for me. It took some guts to press the button, trust me.
Killing time thieves Part 2 – Kill your programming!
28 August 2022
In the first piece about time thieves I wrote about distractions and how they end up eating up a lot of our focus and our
Three Reasons To Attend Coaches Congress
23 August 2022
Take action on just one or two things from every event you attend and the return on investment is obvious.
Stronger network and more knowledge , combined with the right mindset, simply gives you the potential to speed up!
Killing time thieves Part 1
21 August 2022
I am very good at multi-tasking. At least that is what I tell myself but when I look at the outcome it is obvious that
I want you to be able to choose
16 August 2022
What kind of owner do you want to be? What kind of life do you want? What kind of opportunities do you want to give your staff? What kind of people do you want as members and how do you want to serve them?
Why Coaches Congress came to Berlin
14 August 2022
2019 I went for the first time to Coaches Congress in Stockholm to see Greg Glassman, Chris Cooper, Roty McKernan et al. I was not
Why I Am a Mentor
9 August 2022
I am a mentor because I want to help gymowners let go of that mindset and realise their potential. I am a mentor because I want to CHALLENGE that mindset and those beliefs
Publish MORE!
19 July 2022
The cost of NOT publishing more on media platforms can hardly be measured! Even if being active on social media “only” give you one more client per month, that is twelve clients per year. How many years have you been running your gym? You do the math on that…
You Should Be On Vacation Now
8 July 2022
being a business owner also means that you should accept the responsibility to build a solid business. A business that would survive without your constant overwatch.
Podcast: Kaleda Connell CEO KILO
24 June 2022
Kaleda Connell, CEO KILO IN this episode we meet Kaleda Connell who is the CEO of KILO but also a Two-Brain Mentor. She used to
CEO Eleiko Erik Blomberg “Leading with Kindness”
15 June 2022
Erik Blomberg is the CEO of Eleiko and has been a speaker twice at the Coaches Congress. After his keynote speech Rickard and Malin grabbed
Curious Not Furious
11 June 2022
Only when you know WHY someone is resisting you can start helping them transition through the change process. Different individuals may have different reasons for resisting, it´s your job to find out.
Leading Through Change
10 June 2022
“Leading Through Change” was my presentation at the Two Brain Summit this weekend. As a leader, you need to be aware of what emotions your
Coaches Congress 2022 Recap
17 May 2022
RECAP – Coaches Congress 2022 Hi dear gym owners and coaches! I made a video summary of the presentations at Coaches Congress 2022. Soon we
What are you changing?
10 May 2022
It´s been a little more than a week since Coaches Congress. We all seem to agree that this year´s event was the best so far.
How to make a change
2 May 2022
Back to reality and back to life changing business. We need to keep motivation up! It is easy to get overwhelmed when we come home
How to get more leads
6 April 2022
How to get more leads The fuel of a microgym is sales and to make a sale you will need a lead, someone who has
Raising Prices
31 March 2022
Raising Prices Price rises for small businesses are a sensitive subject. I run a micro gym myself, where we get to know our members very
How to find coaches
23 March 2022
In the last post here on Coaches Congress I wrote about that you need to stop cleaning your toilets and preferably get someone else to
Stop cleaning your toilets
14 March 2022
In one of the classical quotes of Greg Glassman he said that you can distinguish how well a gym is doing by looking how clean
Business running you? Track Metrics
4 March 2022
One thing that made micro-gyms so unique and successful was not because they had new machines or movements never seen before. No the biggest difference
Two Brain Business as Title Sponsors
22 October 2021
We are proud and honoured that the world´s largest mentoring business in the fitness industry, Two Brain Business, has chosen to be Title Sponsors to
Gymägardagboken
3 September 2021
Gymägardagboken är tillbaka efter sommaruppehållet! Veckans avsnitt av Gymägardagboken handlar om “Online Presence” för oss på CrossFit 162 West Är detta något som ni behöver
Olympian rower Lassi Karonen at Coaches Congress
21 August 2021
Swedish Olympian Rower, Lassi Karonen, will be at Coaches Congress 2022. Together with Concept2 Sverige, Lassi will do workshops throughout the weekend. Get more efficient
Why you should come to Coaches Congress
21 July 2021
Today, Jim Crowell sent us a video explaining why he is coming back to Coaches Congress in 2022 after representing OPEX at Coaches Congress in
Gymägardagboken
15 May 2021
Denna veckas avsnitt av Gymägardagboken innehåller en liten djupdykning i hur målsamtal går till. Målsamtal är ett av de viktigaste verktygen du kan ta till
Gymägardagboken
30 April 2021
I veckans avsnitt av Gymägardagboken sammanfattar Per vad han gjort med personalen den senaste veckan. Det är relaterat till Client Journey och hur vi arbetar
Gymägardagboken
10 April 2021
Denna veckas avsnitt av Gymägardagboken handlar om “Client Journey”. Kundens samlade erfarenhet och upplevelse av er verksamhet. Det är av stor vikt att du som
Gymägardagboken/162-podden
26 March 2021
Idag är Gymägardagboken ett avsnitt från 162-podden! Christopher Thynne pratar med Per Mattsson om träning för barn och ungdomar ur ett skolpedagogiskt perspektiv. Avsnittet kommer
Gymägardagboken: Byt ut dig själv
19 March 2021
Fredag och dags för ännu ett avsnitt av Gymägardagboken! I detta avsnitt pratar jag återigen om vikten av att våga anställa. Detta i sin tur
Owner Lifestyle
19 March 2021
Denna intervju publicerade vi senast i September 2020 och den är värd att se igen. Anders och Jamina Gatti, på Gatti Training, har gjort rekordmånad
Gymägardagboken: Två sidor av service
12 March 2021
Fredag och dags för ytterligare ett avsnitt av Gymägardagboken. En serie filmklipp som ger dig kunskap och inspiration kring din affärsverksamhet. Idag handlar det om
Gymägardagboken: Att våga anställa
5 March 2021
Denna veckas avsnitt av Gymägardagboken handlar om att VÅGA anställa. Jag går igenom lite tips om hur du skulle kunna gå tillväga.
Gymägardagboken: Målsamtal
27 February 2021
I detta avsnitt av Gymägardagboken pratar Per om MÅLSAMTAL. Målsamtal är en viktig framgångsfaktor på många sätt, i filmen får du mer information.
Gymägardagboken: Feedback
29 January 2021
Peer feedback-kollegial feedback. Ett kraftfullt verktyg för att öka sammanhållningen och lärandet i en grupp. Det fungerar i skolan, det fungerar i idrottslag och det
Client Journey
28 January 2021
Understanding the customer’s needs Every client experience our services in a unique way. Whether it be a 90 day process, personal training, nutrition coaching, starting
Gymägardagboken: Seed Clients
23 January 2021
Dagens avsnitt handlar om något som har potentialen att totalt förändra ditt gym! Seed Clients! Lär dig att verkligen ta reda på vilka dina Seed
Tighten your leaks and raise your ARM
18 January 2021
ARM – Average Revenue per Member – is a great proof that we are delivering high value to clients. A high ARM means that clients
Gymägardagboken: Personalutveckling
16 January 2021
I det här första avsnittet 2021 pratar jag om vår personalutvecklingsplan. Detta är något som jag kommer att behandla mer i detalj framöver. Vad har
Raise your arm if you want higher ARM!
13 January 2021
ARM- Average Revenue per Member, is the perfect proof of client value. If your group training fee is 1280 SEK and you have 100 clients
Recapturing clients
11 January 2021
Take a guess: who is most likely to buy your services? If you guessed: ”Our excisting clients” you were right! The ones who are most
Konsten att upprepa samma misstag
8 January 2021
Föreläsaren på scenen var mitt uppe i en inspirerande dragning av den nya läroplanen och vi var ett par hundra i publiken, både skolledare och
Gymägardagboken: Rutiner och manualer
18 November 2020
I veckans filmklipp handlar det om rutiner och manualer. Vi kallar dem SOP:er från engelskans “Standard Operating Procedures”. När saker och ting dokumenteras och standardiseras
Mer än ett vanligt gym?
17 November 2020
Nu slår Coronarestriktioner hårt i många branscher, så även mot våra microgym. Även om gym formellt inte omfattas av de nya restriktionerna så står det
Årsplan del 2
16 November 2020
Del 2 om “Årsplan”. Som ägare behöver du såklart ha både en långsiktig och en kortsiktig plan för hur gymet ska utvecklas och skötas. I
“Not in it for the money”
11 November 2020
Have you ever looked down at a construction worker for doing his job for money? Did you ever spend a thought about whether a car
Social Media
2 November 2020
This is a “bonus episode” from my “gym owner´s diary” on CrossFit 162 West´s Youtube channel. I talk about social media and how we use
Vad jag lärt mig under 2020
28 October 2020
Som mentor inom Two Brain Business har jag på nära håll följt hundratals gym som blivit tvungna att hela stänga ner sina verksamheter. Jag och
Gymägardagboken: Bonusavsnitt
26 October 2020
Dagens filmklipp är ett bonusavsnitt av “gymägardagboken” där Per berättar om hur han arbetar med individuell coaching av personal.
Diary of a gym owner
23 October 2020
Here is the latest video blog/video diary. Profit First and Annual Plan
En företagare som gör vinst har en miljon drömmar…
14 October 2020
”En företagare som gör vinst har en miljon drömmar, en företagare som inte gör vinst har bara en” I mitt jobb som gymägare är jag
Are you even trying?
2 October 2020
You have definitely ran into a couple of clients that have real problems following your advice. They come to your gym and they tell you
Be aware of your inner cheerleader
24 September 2020
Coaching is done on invidivual level. You want to be active in teaching, showing, correcting and encouraging and you want to be relentless in your
Hur vi lyckas med personlig träning
22 May 2020
Ett kort filmklipp där Per Mattsson berättar om två nyckelfaktorer bakom försäljningen av personlig träning på CrossFit 162 West https://youtu.be/MpywcWm6dAc
Vision and mission
19 December 2019
What is your WHY? What is the reason you run a gym? What kind of footprint is it that you want to leave? Do you
Six weeks away!
16 December 2019
There are about six weeks left to Coaches Congress 2020! We are expecting visitors from different parts of Europe and lecturers from all over the
Create content and establish expertise
10 December 2019
Everything you take for granted is probably valuable information for your potential clients As gymowners and coaches, it is very easy to underestimate our knowledge
Only the dead fish follow the stream
28 November 2019
Premium service facilities don´t have to give “Black Friday Deals”! When you run a business, it´s important to understand your market and to understand your
Why you need a one on one OnRamp process
21 November 2019
There are still lots of gyms trying to onboard/introduce people to their gym using the group format. This is doing a disservice to the gym
More equipment or more leadership?
25 October 2019
Honestly now, what do you think your coaches and your members would benefit more from in the long run; You investing in your own leadership
Ha koll på rätt statistik
12 October 2019
Detta inlägg kommer att bli ett av mina ”kaxigaste” hittills. ”Kaxigt” för att jag kommer att vara ovanligt tydlig i mina rekommendationer och tips för
One on One with my staff
10 October 2019
In one of the gyms that I am the co-owner of, I am “responsible for staff”. That means that I am responsible for their development,
I want you to be able to choose!
25 September 2019
Last year, at Coaches Congress, we had a couple of mentors from Two Brain Business as presenters. Some of the topics they covered were “Owner´s
Don´t be like that client
19 September 2019
Have you ever felt frustrated about a client/member who simply don´t follow our advice? That person who might even have been a member at your
Building a system that works
6 September 2019
Connect the dots You may have seen the different blog posts that I´ve posted recently? You may also have attended Coaches Congress once or even
How to package your services
22 August 2019
What happens if someone walks into your gym looking for personal training? Do you offer PT in your gym? What happens if someone walks into
The Client Success Manager
15 July 2019
If you´ve read Mike Michalowicz´s book “Clockwork”, which you should, you are familiar with the term “Queen Bee Function” or “Queen Bee Role”. He defines
How We Do Individual Programming In Our Gyms
12 July 2019
Introduction – Potentiality If you are not providing your cliental the opportunity to invest in individual programming, then you are missing out on a potential
One on one with my staff
11 July 2019
As a mentor in Two Brain Business I constantly try helping gym owners to prioritize their workdays so that they spend as much time as
The Client Journey- Design for Success!
9 July 2019
The Client Journey is what we call a customers experience with our gyms. All the way from the very first time they get in contact
Why you, and your clients, need No Sweat Intros
6 July 2019
There are almost as many ways of introducing new people to CrossFit as there are CrossFit-gyms. Onramp classes Free trials PT only onramps Screenings/assessments “CrossFit
Meaningful careers for coaches
5 July 2019
One of the driving factors behind Coaches Congress is that we want to help create meaningful lives and careers for owners and coaches. We are
More on tough conversations
4 July 2019
Here is a link to Two Brain Business Website where an article from Per Mattsson was published! https://twobrainbusiness.com/how-to-handle-tough-conversations/?fbclid=IwAR0jKkHzj8sbemrf8A9gzzVGbVN23rcSPtHnSRM_dw-eagHCmSRBTxIhmVk
Remember your best ideas!
2 July 2019
I have always been a person with lots of ideas. Sometimes I guess that´s a bit overwhelming for my business partners and also for my
Dreading the tough talks?
25 June 2019
At the Two Brain Business summit, all the mentors were put in front of a camera and interviewed about our ”superpowers as a mentor”. My