Changing the game in accessible fitness they combine smart engineering with a clear purpose. The brand creates adapters and training tools that make it easier for people in wheelchairs or with limited balance to use standard gym machines.
Their key products, ADrow and ADkayak, adapt Concept2’s RowERG and SkiERG to support more inclusive training experiences. These tools don’t just modify equipment—they open up access to movement and performance for people who are often left out.
The idea started when the founders wanted to help their friend Ebba Einarsson, now a leading Swedish Paralympian. After a spinal cord injury at 17, Ebba lost movement from the chest down. She was a rising star in rowing, and creating a way for her to keep training sparked the first ADrow prototype.
Their mission goes beyond equipment—it’s about building a more inclusive society and giving more people the chance to enjoy the physical and mental benefits of training.
This is not just about fitness. It’s about freedom, inclusion, and the right to move.
