HOW GYMS REALLY GROW
Educational Event led By Fitness Experts for Gym Owners & Coaches
Learn how to to Build Your Dream Gym or Coaching Business (Without Sacrificing Your Life or Sanity)
Early-Bird SAVE 60% on Tickets
*Offer expires on October 5th.
Jan 24-25, 2026
Scandic Infra-City Kanalvägen 10 194 61 Upplands Väsby
PRE-REGISTER WITH YOUR EMAIL TODAY
Unlock our exclusive Super Early-Bird 60% Discount. You'll also be automatically entered into our prize draws for a chance to win our giveaways and upgrades:
- VIP event ticket Upgrades
- A private meet & greet with our title sponsors
- Professional photo package for you and your team
- Early access to our Coaches Congress gymnastic and Olympic lifting workshops, and workout registrations
- Front row seat reservations for our key note speakers
- FREE Coaches Congress Tickets for Stockholm
- FREE Coaches Congress Tickets for London
- FREE Coaches Congress Tickets for Berlin
- 2 x Dinner Party Tickets
- FREE Velites Backpack
*We have a maximum capacity of 400 Tickets available for this event. Make sure you book today so you do not miss out on a chance to get your ticket for you and your team.
Are you a gym owner or coach who…
- Started your fitness business dreaming of freedom and financial success, only to find yourself working longer hours for less money?
- Feels constantly stressed, overwhelmed, and teetering on the edge of burnout?
- Wants to earn a good living doing what you love, without sacrificing all your time and energy?
- Is juggling multiple roles - from sales and marketing to accounting and coaching - feeling like you're always one step behind?
- Wants to start your own gym or coaching business, but you don't know where to start?
If you’re nodding your head right now, you’re not alone.
And Coaches Congress is here to change everything for you.
Why Coaches Congress is Different (and Why You Can't Afford to Miss It)
Coaches Congress isn’t just another fitness industry event.
Here’s why it stands head and shoulders above the rest:
- Real-World Experience: Our team has over 40 years of collective experience in the ‘micro gym’ industry. We’ve faced the same challenges you’re facing now, and we know how to solve them.
- Strictly No-Theory Approach: Every speaker has built their own successful business in the trenches of the fitness industry. They’ll share only proven, actionable strategies, guaranteed.
- Tailored for Real Gym Owners and Coaches: We understand the unique challenges you face daily. Every session, workshop, and strategy is specifically designed to address the problems you’re dealing with right now.
- Interactive Learning Experience: Participate in hands-on workshops, real-time problem-solving sessions, and networking opportunities that ensure you can apply what you’ve learned to your unique situation.
- Ongoing Support: Gain access to an exclusive community of like-minded gym owners and coaches, providing ongoing support, accountability, and inspiration – that will last far beyond the event.
SECURE YOUR TICKET TODAY
With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2026 will sell out. Don’t miss this opportunity to transform your business and reclaim your time and freedom.
Early-Bird 60% Discount
*Offer expires on OCTOBER 5th
General Admission
Original price was: 4 995 kr.1 995 krCurrent price is: 1 995 kr.+tax
- Access to 2-days of seminars & workshops
- Practical Coaching Workshops (Bookings required. Limited number of spaces available)
- Morning workouts with the Mayhem team (Bookings required. Limited number of spaces available)
- Free pair of Velites 1.0 shoes (limited to 250)
VIP
Original price was: 7 995 kr.3 199 krCurrent price is: 3 199 kr.+tax
- Access to 2-days of seminars & workshops
- Goodie Bag with exclusive gifts
- Early booking access to practical Coaching Workshops
- Early booking access to morning workouts with the Mayhem team
- VIP seating - Seat in front rows reserved for you
- Saturday evening dinner party ticket
- Coaches Congress tshirt - special design
- VIP only - workout with the Mayhem Team
- Free pair of Velites 1.0 shoes (limited to 250 pairs)
VIP PLUS
Original price was: 11 995 kr.4 799 krCurrent price is: 4 799 kr.+tax
- Access to 2-days of seminars & workshops
- Goodie Bag with exclusive gifts
- Early booking access to practical Coaching Workshops
- Early booking access to morning workouts with the Mayhem team
- VIP seating - Seat in front rows reserved for you
- Saturday evening dinner party ticket
- Coaches Congress tshirt - special design
- VIP only - workout with the Mayhem Team
- Coaches Congress hoodie - special design
- Exclusive Meet & Greet with Mayhem (Friday 19:00)
- Pro photo package with you and your team (booking needed)
- Business Mastermind class (Friday 18:00)
- Free pair of Velites 1.0 shoes (limited to 250 pairs)
- GoRuck bag
450 kr +tax
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
Powered by:
Sponsored by:
Coaches Congress has officially been awarded CrossFit CEU status!
This means all attendees to any of our events can earn 11 CEUs, showing your dedication to professional growth.
Coaches Congress 2026 Schedule
Your Path to Success Starts Here
Imagine returning to your gym after Coaches Congress, armed with:
- A clear, actionable plan to increase profitability without just working more hours
- Proven strategies to attract and retain your ideal clients who’ll stick with you for years - even if you’ve struggled in the past
- The latest ‘cutting-edge’ techniques to become an even better coach (without having to get any more qualifications)
- A robust network of supportive peers and mentors in the industry - who’ll help you reach the next level
- The confidence and knowledge to take your business to the next level - having a greater impact, helping more people, and earning a good living without working endless hours
You’ll leave Coaches Congress feeling inspired, motivated, and fully equipped to take your gym and coaching career to heights you’ve only dreamed of until now.
What past Attendees are saying
“We are very excited to be coming back to Coaches Congress, as our first visit was such a positive one. The networking, the informative speeches, workshops and overall input was fantastic. We came home with not only great ideas and insights, but also actionable steps to help improve our business, our coaching and the experience for our athletes. We were so impressed with the organisation, the location and the sheer caliber of experts, that this time we’re bringing two more coaches with us. If you’re still wondering whether or not it’s worth the effort, stop wondering. It is!”
Robert Parent
CrossFit Passau
“The last Coaches Congress I attended really opened my eyes to what is possible as a gym owner. The stories you hear are inspiring and a huge motivation to level up what you’re doing. Since then we’ve had our best ever months revenue and continue to grow.”
Rob Anderson
Athletic Evolution, Scotland UK
“Just back to Ireland now and on behalf of myself and the team I’d like to say thank you to you and the team for being amazing hosts and putting on a fantastic event. As I said in the text yesterday morning, I was expecting good but it was great. I hope you’re all very proud. Have had great discussions with the team already about their key takeaways and we’re definitely looking forward to taking action in the gym. The atmosphere was unique. A room full of like minded people is hard to come by but I thought some of the Q&A sessions after the talks were fantastic. It speaks volumes about the event that I had to really think about anything to improve.”
Liam O´Toole
Wicklow Strength and Fitness
“It wasn’t just one specific thing that I liked; it was a combination of sensations. Being immersed for two days with people who experience the same emotions, challenges, and victories as we do was truly motivating.
Having the opportunity to listen to people like Ben Bergeron speak live, instead of just seeing them behind a screen on social media, was incredible. And seeing these people as “normal” individuals—approachable, kind, and easy to talk to, just like a neighbour—was something we absolutely loved.
Getting to meet different 2BB mentors that we usually see only in videos, in person, was amazing. Honestly, all the presentations we attended were useful, inspiring, and motivating, and we learned so much.
And the energy you leave with after a weekend like this? Priceless!”
Vicki Cuoco
CrossFit Muratum
“Two years ago, I was a tired gym owner. I had poured seven years of my life into building my gym, and while it was running, I wasn’t. I had no time for myself, no money to enjoy the fruits of my labor, and a nagging feeling that this couldn’t be what success looked like.
That’s when I discovered Coaches Congress. For the first time, I met people who truly understood what I was going through—because they had walked the same path. They shared solutions, principles, and a mindset that I immediately knew I needed to embrace.
I started making changes. Step by step, I applied what I learned, and the results transformed more than just my gym—they transformed my life.
In November, I did something I couldn’t have imagined two years ago: I stepped away from my gym for two weeks to celebrate my wedding. Not only did the gym keep running, but I had the time and mental space to truly be present for one of the most important moments of my life.
Without Coaches Congress, I would have been working the 24th and 31st of December, buried in the daily grind, missing something irreplaceable.
Coaches Congress didn’t just teach me how to run my gym better—it gave me the tools to live the life I wanted.
If you’re feeling stuck, there’s a way out. You can build a gym that serves your life, not the other way around.”
Georgy Casabalis
Mars CrossFit
“Attending the Coaches Congress in Stockholm was an absolute game-changer. I connected with incredible coaches from all over the world, expanding my network in ways I never expected. The speakers were truly inspiring, delivering insightful sessions packed with valuable information.
What stood out the most was how immediately applicable everything was—I left with actionable steps that I could implement right away. Beyond that, the event gave me a clear roadmap for the upcoming quarter, making my direction and priorities crystal clear. Highly recommend it to anyone serious about growth in the coaching/gym owner space!”
Jasper Van Oost
Primer
What You'll Gain from
Coaches Congress 2026
Over two intensive, transformative days, you’ll learn directly from industry leaders who’ve been where you are and have built thriving, profitable businesses.
No theory. No fluff. Just proven, actionable strategies you can implement immediately.
Over the course of the weekend, you’ll discover:
1
Financial Mastery: Learn to understand your numbers, manage cash flow, and finally pay yourself what you deserve – so you can stop endlessly worrying about being able to pay the bills.
3
Marketing & Advertising Strategies: Discover the difference between marketing and advertising, and how to implement effective strategies for both – so you know that you’ve got new clients coming through the doors, every single month.
5
Human Resources & Team Building: Learn how to build a world-class team that cares about your business as much as you do – so that you know the business runs smoothly, even when you’re not there.
7
Improved Coaching skills – Discover how excellent coaching can be implemented – especially after exposing yourself to novelty which can lead to exceptional classes for your clients.
2
Member Retention Tactics: Develop strategies to keep members engaged and loyal, without sacrificing your boundaries – and generate a steady flow of referrals, without having to constantly ask for them!
4
Time Management & Efficiency: Structure your day for maximum productivity, allowing time for breaks (so you can eat lunch!) and family – so that no matter how many classes you’ve got on, you never have to work all night to keep on top of things.
6
Mindset Shifts: Transform from an overworked owner to a strategic CEO, without losing your passion for coaching, to build a thriving business, increase your impact, and fall back in love with training.
8
Sales Process Optimisation: Move beyond ‘free trials’ and create a robust sales process that converts leads and increases client value – without pushy or sleazy sales tactics.
Imagine leaving work at a reasonable hour, knowing your gym is running smoothly and profitably.
Picture having the time and energy to enjoy life outside of work, all while making a real impact on your clients’ lives.
That’s the reality Coaches Congress can help you create.
Frequently Asked Questions
NO! If you are a coach, physiotherapist, personal trainer, or general fitness enthusiast that wants to better your coaching and business skills, then this event is for you.
By plane to Stockholm’s International Airport – Arlanda (ARN)
The best way to get from the airport to Stockholm central is by taking the Arlanda Express, the fast train that departs from the airport terminal. Read more about it here.
Getting to the event and hotel – Scandic Infra City
From Stockholm Central (T-Centralen), take Pendeltåg (commuter train) Line 40 or 41 toward Uppsala or Märsta and get off at Upplands Väsby Station (approx. 27 minutes).
From Upplands Väsby Station, take bus 536 or 560 to Infra City (approx. 10 minutes), or take a taxi (approx. 5 minutes).
Buses 561 and 565 also serve the Infra City area from nearby locations.
Scandic Infra City provides an underground garage with 127 spaces—available first-come, first-served and cannot be reserved
Pricing is as follows :
Weekday & weekend: 50 SEK/hour
Daily cap (07:00–18:00): 200 SEK
24‑hour max: 250 SEK
Electric vehicle charging stations
There are 12 charging points (22 kW) in the garage. These are operated via Scandic’s network partner and are available for guest use.
Yes. You can book your room HERE.
Your ticket will arrive by email, so double check that your details are correct when entering them.
Lunch is not included in the ticket price. There will be a cafe inside the vendor village where you can grab food and drinks during the day.
The Saturday night dinner ticket is available for purchase alongside the event ticket. Places are limited, so don’t wait to book your spot!
If you cannot attend the event, you may transfer your ticket to someone else, provided that we are notified by email in advance: info@coachescongress.com
Should we not receive notification, the ticket will not be valid.
You may transfer your ticket to someone else. You must send a notice by email in prior to the opening day of the event to: info@coachescongress.com
Should we not receive notification, the ticket will not be valid.
In the event that we are forced to cancel the event, your ticket will be refunded.
Sorry there are no showers available at the venue.
There are no lockers, but there is a wardrobe area where bags/ jackets can be stored.
If you contact the team (info@coachescongress.com ) and let them know of any help you need whilst at the event, we’ll be sure to take care of your needs as best we can.
All attendees will receive an email from our team with the exact dates, and instructions on how to book, approximately four weeks ahead of the event.
An early check-in will be open from 18:00-21:00 on Friday, January 23th at the Scandic InfraCity main reception. Look for our team in CC clothing.
No they will not be. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices.
If you and/ or your company are interested in having a vendor space at any of our events, please send an email to: info@coachescongress.com
If you and/ or your company are interested in holding a keynote speech or a workshop at any of our events, please send an email to: info@coachescongress.com
We officially kick off on Saturday morning with a welcome meeting for everyone at 09:00. The event will wrap up on Sunday afternoon at 15:00.
Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices. As well, come prepared to do your workouts. Although a drink provider will be onsite, it is always good to bring a water bottle.
There is free wifi on site in the hotel and venue area.
Yes! The connections you’ll make with other like-minded business-owners across the two days are truly invaluable. Plus, it is always good to freshen up our skills, or to learn from someone else in the business.
Yes! In no way is this event exclusively for ‘established’ business owners. So if you’re a startup or new to the game, not to worry! You’ll walk away with the tactics and strategies you need to help you be successful.
Definitely not! Coaches Congress was built on the notion that you can build a gym business WITHOUT having to compromise your integrity or use sleazy sales tactics.
CrossFit Gym Owners and Coaches: Struggling with member retention, marketing, and financial management? Learn proven strategies to differentiate your brand, attract new members, and manage cash flow effectively.
Sports coaches: Learn strategies to; enhance your coaching skills, develop unique training programs, build strong team environments, balance admin duties with personal time, and better manage your facilities.
‘Micro Gym’ owners and coaches: If you’re facing challenges like maintaining member retention, standing out in a crowded market, or managing the financial complexities of a small gym, this event is for you.
Physiotherapists: Learn to differentiate your services in a competitive market using proven methods to attract clients, while retaining current ones. Optimise your revenue streams by collaborating with CrossFit or other fitness partnerships.
Studio Owners – F45, Orangetheory, and PT, Yoga and Pilates Studios: Learn how to create compelling class offerings, optimise scheduling and dive into best practices for financial management, legal compliance, and staff training.
Independent PTs: Struggling with building a steady client base, differentiating your services, or managing the business side of personal training? Discover how to market yourself, create tailored training programs, and maintain client engagement.
Join us at Coaches Congress and take the first step towards building the gym business you’ve always dreamed of.
Your future self will thank you!
Come with your “TAKE ACTION” mindset, and let’s grow together.
Your journey to a thriving, profitable gym business starts here at Coaches Congress Stockholm.
Our vendors
