HOW GYMS
REALLY  GROW

Educational Event led By Fitness Experts for Gym Owners & Coaches

Learn how to to Build Your Dream Gym or Coaching Business (Without Sacrificing Your Life or Sanity)

Early-Bird SAVE 30% on Tickets

*Offer expires on January 8th.

CC BERLIN February 7-8, 2026

Mercure Hotel MOA Berlin
Stephanstraße 41, 10559 Berlin, Germany
Days
Hours
Minutes
Seconds

*We have a maximum capacity of 400 Tickets available for this event. Make sure you book today so you do not miss out on a chance to get your ticket for you and your team.

Are you a gym owner or coach who…

If you’re nodding your head right now, you’re not alone.

And Coaches Congress 2026 is here to change everything for you.

Why Coaches Congress is Different
(and Why You Can't Afford to Miss It)

Coaches Congress isn’t just another fitness industry event.

Here’s why it stands head and shoulders above the rest:

  1. Real-World Experience: Our team has over 40 years of collective experience in the ‘micro gym’ industry. We’ve faced the same challenges you’re facing now, and we know how to solve them.

  2. Strictly No-Theory Approach: Every speaker has built their own successful business in the trenches of the fitness industry. They’ll share only proven, actionable strategies, guaranteed.

  3. Tailored for Real Gym Owners and Coaches: We understand the unique challenges you face daily. Every session, workshop, and strategy is specifically designed to address the problems you’re dealing with right now.

  4. Interactive Learning Experience: Participate in hands-on workshops, real-time problem-solving sessions, and networking opportunities that ensure you can apply what you’ve learned to your unique situation.

  5. Ongoing Support: Gain access to an exclusive community of like-minded gym owners and coaches, providing ongoing support, accountability, and inspiration – that will last far beyond the event.

Meet Your All-Star Lineup
of Guides to Success

SECURE YOUR
TICKET TODAY

SUPER Early-Bird Save 60% on Tickets

€50 +tax

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.

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Coaches Congress has officially been awarded CrossFit CEU status!

This means all attendees to any of our events can earn 11 CEUs, showing your dedication to professional growth.

Full
Agenda

At Coaches Congress, we have 2 full days of presentations taking place across 2 stages – Stage 1, and Stage 2 – in addition to a series of breakout sessions in the Gym Arena.

Note: This schedule may change prior to, or during the event. 

Simply click on the relevant buttons below to view the agenda for all zones.

DAY 1

SATURDAY

February 8, 2025

09:00-09:25
Welcome Meeting & Group Photo
09:30 - 10:20
Mark Fawzy - Octiv Fitness
“The Ripple Effect: How Your Leadership Impacts Your Entire Community”
10:20 - 10:50
BREAK
10:50 - 11:40
Facundo & Rich Froning - Mayhem Athlete
"How to build a competitor: our approach to assess a competitor and training with that goal"
11:50 - 12:40
Jennifer Pishko - CrossFit Medical Society
“Business strategies for the gym on how to build a health home.”
12:40 - 14:00
LUNCH
14:00 - 14:50
Oskar Johed - Two-Brain Business
“The Power of Persuasion: Navigating Influence Without Selling Out“
15:10 - 16:00
Mark Fawzy - Octiv Fitness
"How to build a bulletproof company culture"
16:00 - 19:00
Mingle in Vendor Village
Meet your colleagues, book meetings with the many vendors that will be onsite, and enjoy the atmosphere of our exciting event.
19:30 - 24:00
Dinner Party
Join our Saturday night dinner party where you can meet new colleagues and win prizes.
(Tickets are sold separately. Special food needs can be catered to.)

DAY 2

SUNDAY

February 9, 2025

08:30 - 09:20
Jake Lockert - Mayhem Athlete
"Build Better Habits: How to systematically improve your and member's life one day at a time"
09:30 - 10:20
Tom McCoy - CrossFit Medical Society
“Bridging the Gap - Why CrossFit should be the foundation of your member’s preventative healthcare strategy"
10:20 - 10:50
BREAK
10:50 - 11:40
Gommaar D'Hulst & Henning Langer - WOD-science
“Data-driven programming: how to use science for new PR’s.”
11:40 - 13:00
LUNCH
13:00 - 13:50
Charlie Horton - Fitness Marketing Agency
“What’s working now: Facebook & Instagram Ads – The best way to generate traffic, quality leads and customers.”
13:50 - 14:40
Q & A Rich Froning - Mayhem Athlete
14:40 - 15:00
WRAP UP

DAY 1

SATURDAY

February 8, 2025

09:40 - 10:30
Farran McKay - Virtuous Coach Development
“Transform Your Gym: The Secret to Thriving Without Chasing Leads“
10:30 - 11:00
BREAK
11:00 - 11:50
Nick Habich - Shark Bite Fitness
"Non slimy sales"
12:00 - 12:50
Colm O'Reilly - Two-Brain Business
“How not to screw up your marketing.“
12:50 - 14:10
LUNCH
14:10 - 15:00
Christi Novak - Mayhem Athlete
“Strategies to Optimize Member Retention: Effective methods for keeping members engaged and reducing churn”
15:20 - 16:10
Mariah Marques Sabioni - WOD motions
"Strict, Kipping, and Shoulder Health: Applying Biomechanics for Injury Prevention and Performance."
16:00 - 19:00
Mingle in Vendor Village

DAY 2

SUNDAY

February 9, 2025

08:40 - 09:30
Rickard Björnekärr - Two-Brain Business
"Double Your Profit in 90 Days "
09:40 - 10:30
Jake Lockert & Christi Novak - Mayhem Athlete
“Coaching Community: Solving Problems while Creating Great Athletes”
10:30 - 11:00
BREAK
11:00 - 11:50
Per Mattsson - Coaches Congress
"There are still customers in your town - the importance of defining your Client Avatar and selling the right solutions to their problems"
11:50 - 13:00
LUNCH
13:00 - 13:50
David Seidel - InBody
"The effective utilization of body composition analysis in fitness"

DAY 1

SATURDAY

February 8, 2025

06:00 - 06:45
WORKOUT
Train with the Mayhem Team
07:00 - 07:45
WORKOUT
Train with the Mayhem Team
09:30 - 10:30
WORKSHOP
Jump rope with Adrienn Banhegyi - Velites Sport
10:30-11:45
WORKSHOP
Weightlifting with Mike Cerbus - Power Monkey
11:50-13:05
WORKSHOP
How to efficiently and effectively coach a class - Mayhem Athlete
13:15 - 14:25
WORKSHOP
Classic and emergin technologies for performance testing with WOD-science
14:30 - 15:30
WORKSHOP
Weightlifting - Ma Strength
15:30 - 16:45
WORKSHOP
Gymnastics with Fabian Hambüchen - Power Monkey
16:45-17:30
WORKSHOP
Jump rope with Adrienn Banhegyi - Velites Sport
17:30-18:30
WORKSHOP
Weightlifting - Ma Strength

DAY 2

SUNDAY

February 9, 2025

06:00-06:45
WORKOUT
Train with the Mayhem Team
07:00 - 07:50
WORKOUT
Train with the Mayhem Team
08:30 - 09:30
WORKSHOP
Weightlifting with Ma Strength
09:30 - 10:45
WORKSHOP
Weightlifting with Mike Cerbus - Power Monkey
10:50-12:00
WORKSHOP
How to run a larger class than normal with limited equipment - Mayhem Athlete
12:00 - 13:15
WORKSHOP
Gymnastics with Fabian Hambüchen - Power Monkey
13:15 - 14:30
WORKSHOP
Weightlifting with Mike Cerbus - Power Monkey

DAY 1

SATURDAY

February 8, 2025

11:50 - 12:40
Matías Hernández - Velites Sport
“The fitness-retail crossover: How retail can transform your gym’s bottom line”
12:40 - 14:00
LUNCH
14:00-14:50
CrossFit Medical Society
"What CFMS is, how we engage and interact with Physicians, HCPs, owners, coaches, and community members. We'll talk of the goals for the future, what we're looking to accomplish, and how this is a grassroots movement. CTA and assets will be available that owners and coaches can use in their gyms to engage with HCPs.
16:00 - 19:00
Mingle in Vendor Village
Meet your colleagues, book meetings with the many vendors that will be onsite, or have a drink at the bar and relax, enjoying the atmosphere of our exciting event.

DAY 2

SUNDAY

February 9, 2025

10:50 - 11:40
CrossFit Medical Society
"Round table discussion to connect and to understand some of the limitations in their communities, cities, countries as it pertains to practicing medicine and patient care. We're hearing from a lot of people globally about the challenges that face fitness, and CrossFit specifically, as being seen as a path towards optimal health."

Your Path to
Success Starts Here

Imagine returning to your gym after Coaches Congress, armed with:

You’ll leave Coaches Congress feeling inspired, motivated, and fully equipped to take your gym and coaching career to heights you’ve only dreamed of until now.

What You'll Gain from
Coaches Congress 2026

Over two intensive, transformative days, you’ll learn directly from industry leaders who’ve been where you are and have built thriving, profitable businesses.

No theory. No fluff. Just proven, actionable strategies you can implement immediately.

Over the course of the weekend, you’ll discover:

1

Financial Mastery: Learn to understand your numbers, manage cash flow, and finally pay yourself what you deserve – so you can stop endlessly worrying about being able to pay the bills.

3

Marketing & Advertising Strategies: Discover the difference between marketing and advertising, and how to implement effective strategies for both – so you know that you’ve got new clients coming through the doors, every single month.

5

Human Resources & Team Building: Learn how to build a world-class team that cares about your business as much as you do – so that you know the business runs smoothly, even when you’re not there.

7

Improved Coaching skills – Discover how excellent coaching can be implemented – especially after exposing yourself to novelty which can lead to exceptional classes for your clients.

2

Member Retention Tactics: Develop strategies to keep members engaged and loyal, without sacrificing your boundaries – and generate a steady flow of referrals, without having to constantly ask for them!

4

Time Management & Efficiency: Structure your day for maximum productivity, allowing time for breaks (so you can eat lunch!) and family – so that no matter how many classes you’ve got on, you never have to work all night to keep on top of things.

6

Mindset Shifts: Transform from an overworked owner to a strategic CEO, without losing your passion for coaching, to build a thriving business, increase your impact, and fall back in love with training.

8

Sales Process Optimisation: Move beyond ‘free trials’ and create a robust sales process that converts leads and increases client value – without pushy or sleazy sales tactics.

Imagine leaving work at a reasonable hour, knowing your gym is running smoothly and profitably.

Picture having the time and energy to enjoy life outside of work, all while making a real impact on your clients’ lives.

That’s the reality Coaches Congress can help you create.

Frequently Asked Questions

NO! If you are a coach, physiotherapist, personal trainer, or general fitness enthusiast that wants to better your coaching and business skills, then this event is for you.

By plane to Berlin Brandenburg Airport – BER

There are several ways to get from the airport to the hotel where the event will take place:

  • Take the airport express train – FEX. Read more here.
  • S-Bahn: From the Westhafen S-Bahn station, take the Ringbahn to Ostkreuz and change to the regional train in the direction of the airport.
  • Taxi – Approximately 40 mins and 80 euros.

Yes there is a parking garage in the venue hotel.

Our visitors can reserve rooms at a special rate. 

Reserve your room here.

Your ticket will arrive by email, so double check that your details are correct when entering them.

Lunch is included for the two days of the event for anyone that buys a ticket for the event.

The Saturday night dinner ticket is available for purchase alongside the event ticket. Places are limited, so don’t wait to book your spot!

If you cannot attend the event, you may transfer your ticket to someone else provided that we are notified by email in advance: info@coachescongress.com

Should we not receive notification, the ticket will not be valid.

You may transfer your ticket to someone else. You must send notice by email prior to the opening day of the event to: info@coachescongress.com

Should we not receive notification, the ticket will not be valid.

In the event that we are forced to cancel the event, your ticket will be refunded.

Sorry there are no showers available at the venue unless you are staying at the hotel.

There are no lockers, but there is a wardrobe area where bags/ jackets can be stored.

Each our 2-day events qualify you for 11 CrossFit CEU points. Contact us after the event at: info@coachescongress.com to receive your certificate. 

If you contact the team (info@coachescongress.com) and let them know of any help you need whilst at the event, we’ll be sure to take care of your needs as best we can.

All attendees will receive an email from our team with the exact dates, and instructions on how to book, approximately four weeks ahead of the event. 

An early check-in on Friday, February 7th will be open from 18:00-21:00 at the event reception counter in the venue (not the hotel reception). Look for our team in CC clothing.

No they will not be. Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices.

If you and/ or your company are interested in having a vendor space at any of our events, please send an email to: info@coachescongress.com 

If you and/ or your company are interested in holding a keynote speech or a workshop at any of our events, please send an email to: info@coachescongress.com

We officially kick off on Saturday morning with a welcome meeting for everyone at 09:00. The event will wrap up on Sunday afternoon at 15:00.

Come prepared for the event with notepads and pens, a computer or tablet, or other note taking devices. As well, come prepared to do your workouts. Although a drink provider will be onsite, it is always good to bring a water bottle.

There is free wifi on site in the hotel and venue area.

Yes! The connections you’ll make with other like-minded business-owners across the two days are truly invaluable. Plus, it is always good to freshen up our skills, or to learn from someone else in the business.

Yes! In no way is this event exclusively for ‘established’ business owners. So if you’re a startup or new to the game, not to worry! You’ll walk away with the tactics and strategies you need to help you be successful.

Definitely not! Coaches Congress was built on the notion that you can build a gym business WITHOUT having to compromise your integrity or use sleazy sales tactics.

CrossFit Gym Owners and Coaches: Struggling with member retention, marketing, and financial management? Learn proven strategies to differentiate your brand, attract new members, and manage cash flow effectively.

Sports coaches: Learn strategies to; enhance your coaching skills, develop unique training programs, build strong team environments, balance admin duties with personal time, and better manage your facilities.

‘Micro Gym’ owners and coaches: If you’re facing challenges like maintaining member retention, standing out in a crowded market, or managing the financial complexities of a small gym, this event is for you.

Physiotherapists: Learn to differentiate your services in a competitive market using proven methods to attract clients, while retaining current ones. Optimise your revenue streams by collaborating with CrossFit or other fitness partnerships.

Studio Owners – F45, Orangetheory, and PT, Yoga and Pilates Studios: Learn how to create compelling class offerings, optimise scheduling and dive into best practices for financial management, legal compliance, and staff training.

Independent PTs: Struggling with building a steady client base, differentiating your services, or managing the business side of personal training? Discover how to market yourself, create tailored training programs, and maintain client engagement.

What past
Attendees are saying

“We are very excited to be coming back to Coaches Congress, as our first visit was such a positive one. The networking, the informative speeches, workshops and overall input was fantastic. We came home with not only great ideas and insights, but also actionable steps to help improve our business, our coaching and the experience for our athletes. We were so impressed with the organisation, the location and the sheer caliber of experts, that this time we’re bringing two more coaches with us. If you’re still wondering whether or not it’s worth the effort, stop wondering. It is!”

Robert Parent
CrossFit Passau

“The last Coaches Congress I attended really opened my eyes to what is possible as a gym owner. The stories you hear are inspiring and a huge motivation to level up what you’re doing. Since then we’ve had our best ever months revenue and continue to grow.”

Rob Anderson
Athletic Evolution, Scotland UK

“Just back to Ireland now and on behalf of myself and the team I’d like to say thank you to you and the team for being amazing hosts and putting on a fantastic event. As I said in the text yesterday morning, I was expecting good but it was great. I hope you’re all very proud. Have had great discussions with the team already about their key takeaways and we’re definitely looking forward to taking action in the gym. The atmosphere was unique. A room full of like minded people is hard to come by but I thought some of the Q&A sessions after the talks were fantastic. It speaks volumes about the event that I had to really think about anything to improve.”

Liam O´Toole
Wicklow Strength and Fitness

“It wasn’t just one specific thing that I liked; it was a combination of sensations. Being immersed for two days with people who experience the same emotions, challenges, and victories as we do was truly motivating.

Having the opportunity to listen to people like Ben Bergeron speak live, instead of just seeing them behind a screen on social media, was incredible. And seeing these people as “normal” individuals—approachable, kind, and easy to talk to, just like a neighbour—was something we absolutely loved.

Getting to meet different 2BB mentors that we usually see only in videos, in person, was amazing. Honestly, all the presentations we attended were useful, inspiring, and motivating, and we learned so much.

And the energy you leave with after a weekend like this? Priceless!”

Vicki Cuoco
CrossFit Muratum

“Two years ago, I was a tired gym owner. I had poured seven years of my life into building my gym, and while it was running, I wasn’t. I had no time for myself, no money to enjoy the fruits of my labor, and a nagging feeling that this couldn’t be what success looked like.

That’s when I discovered Coaches Congress. For the first time, I met people who truly understood what I was going through—because they had walked the same path. They shared solutions, principles, and a mindset that I immediately knew I needed to embrace.

I started making changes. Step by step, I applied what I learned, and the results transformed more than just my gym—they transformed my life.

In November, I did something I couldn’t have imagined two years ago: I stepped away from my gym for two weeks to celebrate my wedding. Not only did the gym keep running, but I had the time and mental space to truly be present for one of the most important moments of my life.

Without Coaches Congress, I would have been working the 24th and 31st of December, buried in the daily grind, missing something irreplaceable.

Coaches Congress didn’t just teach me how to run my gym better—it gave me the tools to live the life I wanted.

If you’re feeling stuck, there’s a way out. You can build a gym that serves your life, not the other way around.”

Georgy Casabalis
Mars CrossFit

“Attending the Coaches Congress in Stockholm was an absolute game-changer. I connected with incredible coaches from all over the world, expanding my network in ways I never expected. The speakers were truly inspiring, delivering insightful sessions packed with valuable information.

What stood out the most was how immediately applicable everything was—I left with actionable steps that I could implement right away. Beyond that, the event gave me a clear roadmap for the upcoming quarter, making my direction and priorities crystal clear. Highly recommend it to anyone serious about growth in the coaching/gym owner space!”

Jasper Van Oost
Primer

Join us at Coaches Congress 2026 and take the first step towards building the gym business you’ve always dreamed of.

Your future self will thank you!

Come with your “TAKE ACTION” mindset, and let’s grow together.

Your journey to a thriving, profitable gym business starts here at Coaches Congress Berlin.