Strategies to Optimize Member Retention: Effective methods for keeping members engaged and reducing churn

In order for your gym to truly thrive, it’s important to not just provide great workouts, but to keep members engaged each and every time.

What you will learn:

  • Personalize the Member Experience: how to tailor workout options to individual member abilities and goals to enhance engagement and satisfaction.
  • Community Building and Social Engagement: ways to foster a strong, supportive community through events, group challenges, and social media to increase members’ sense of belonging.
  • Consistent Communication and Feedback: the importance of regular check-ins, surveys, and feedback loops to address member concerns, celebrate achievements, and adjust strategies.
  • Variety in Workout Design: the benefits of regularly updating workouts with different training methods to keep members excited and motivated.
  • Recognition and Incentives: strategies for recognizing member achievements, providing rewards or incentives for milestones, and creating loyalty programs to encourage continued participation.

More about Christi:

Christi founded CrossFit RITE as a solo female Affiliate owner and the business achieved impressive growth, leading to two thriving locations with a substantial membership base.

In a strategic move in 2022, Christi transitioned to a pivotal role within her dream company, CrossFit Mayhem, as a vital member of the Mayhem Affiliate team. Drawing from her proven track record of entrepreneurial success, she now channels her expertise towards enhancing the performance and profitability of Mayhem Affiliate gyms worldwide.

As Darren Hunsucker puts it, “Christi is the straw that stirs the drink!” The program has seen extraordinary growth through her commitment and passion to excellence in serving the Mayhem Affiliate community.

Other speakers

Mayhem Athlete
Mayhem Athlete
Empower by Dottir
Two-Brain Business
Virtuous Coach Development
Mayhem Athlete
The Contrast Agency
Healthy Steps Nutrition

EVENT DETAILS

When: Saturday 4th & Sunday 5th October 2025
Where: Allianz Stadium, Twickenham, London

SECURE YOUR TICKET TODAY

With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2025 will sell out.

Don’t miss this opportunity to transform your business and reclaim your time and freedom.

£50

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.