From Passion to Powerhouse: Building a Fitness Brand That Stands the Test of Time

Clayton’s passionate about helping people and brands identify and amplify their point of difference – and firmly believes that differentiation is the single most important factor to create competitive advantage and long-term sustainable growth.

What you will learn:

• Building brand equity through storytelling and consistent communication
• Leveraging local community engagement for brand loyalty
• Using digital presence and content to scale impact


The Athlete Brand Playbook: How to Create Magnetic Brand Experiences That Move People

What you will learn:

• Curating memorable brand experiences through storytelling and community impact
• Authenticity as the key to building a loyal, purpose-driven following
• Leveraging athlete and talent partnerships to amplify brand credibility

More about Clayton:

Clayton is an experienced brand marketer and Founder of UK based brand, marketing & talent agency: The Contrast Agency. He’s spent the past 18 years in a variety of senior commercial, partnership and marketing roles across the Health, Fitness and Wellness sectors, both in the UK and internationally for leading software companies, agencies and most recently equipment and technology brand Technogym.

Other speakers

Mayhem Athlete
Mayhem Athlete
Empower by Dottir
Two-Brain Business
Virtuous Coach Development
Mayhem Athlete
Mayhem Athlete
Healthy Steps Nutrition

EVENT DETAILS

When: Saturday 4th & Sunday 5th October 2025
Where: Allianz Stadium, Twickenham, London

SECURE YOUR TICKET TODAY

With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2025 will sell out.

Don’t miss this opportunity to transform your business and reclaim your time and freedom.

£50

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.