Speakers at Coaches Congress

Matt Lawrence & Florence Kum

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“Creating a New Sport: From Functional Fitness to Olympic Ambition

What you will learn:

  • How to identify gaps in the market and reimagine them as opportunities:
  • Building a new sport from the ground up — concept, testing, traction
  • The overlooked value of skill-based physical challenges in fitness.
  • Lessons in community-led growth and grassroots adoption.
  • Why modern audiences crave competition, gamification, and innovation in fitness.

More about Matt & Florence

Matt has been embedded in the fitness industry since 2002. His career has spanned elite sport and grassroots coaching, including serving as a physiotherapist and assistant coach at the London 2012 Paralympic Games.

Florence Kum is a gym owner. With a background at Sony PlayStation and a lifelong love of both fitness and first-person shooters, Florence combined her two worlds to create something entirely new.

Other speakers

Austin Malleolo
Mayhem Athlete
Rich Froning
Mayhem Athlete
Annie Thorisdottir
Empower by Dottir
Chris Cooper
Two-Brain Business
Farran Mackay
Virtuous Coach Development
Christi Novak
Mayhem Athlete
Facundo
Mayhem Athlete
Clayton Herbert
The Contrast Agency

EVENT DETAILS

When: Saturday 4th & Sunday 5th October 2025
Where: Allianz Stadium, Twickenham, London

SECURE YOUR TICKET TODAY

With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2025 will sell out.

Don’t miss this opportunity to transform your business and reclaim your time and freedom.

General Admission

Original price was: £499.Current price is: £349.

  • Access to 2 days of seminars & workshops
  • A delicious lunch included both days
  • Morning workouts with the Mayhem team (Bookings required. Limited number of spaces available)
  • SOLD OUT!! Saturday Twickenham Rugby Tickets
  • SOLD OUT!! FREE Pair of VELITES 1.0 Shoes
Book Now

VIP (sold out)

Original price was: £799.Current price is: £559.

  • Access to 2-days of seminars & workshops
  • A delicious lunch included both days
  • Goodie Bag with exclusive gifts
  • Early booking access to Practical Coaching Workshops
  • Early booking access to morning workouts with the MAYHEM Team
  • VIP seating -Tables & seats in front rows reserved for you
  • Saturday dinner party ticket
  • Coaches Congress tshirt special design. Limited edition
  • VIP only - workout with the Mayhem Team
  • FREE Saturday Twickenham Rugby Tickets
  • FREE Pair of VELITES 1.0 Shoes
Book Now

VIP Plus (SOLD OUT)

Original price was: £1,199.Current price is: £839.

  • Access to 2 days of seminars & workshops
  • A delicious lunch included both days
  • Goodie Bag with exclusive gifts
  • Early booking access to Practical Coaching Workshops
  • Early booking access to morning workouts with the MAYHEM Team
  • VIP seating -Tables & seats in front rows reserved for you
  • Saturday dinner party ticket x 2
  • Coaches Congress tshirt special design. Limited edition
  • VIP only - workout with the Mayhem Team
  • Exclusive Meet & Greet - Mayhem team
  • Coaches Congress hoodie. Special design limited edition
  • Velites Rucksack (value £249)
  • GORUCK Ruck Plate Carrier 3.0 (value £115)
  • Business mastermind class (Friday, Oct 3rd @ 16:30)
  • Professional photo package with you and your team (Booking required)
  • FREE Saturday Twickenham Rugby Tickets
  • FREE Pair of VELITES 1.0 Shoes
Book Now

£50

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.

BOOK NOW