“Future of Fitness in an AI World”
What you will learn:
About Jay DeCoons:
As the Vice President of Affiliates and Operations at CrossFit, LLC, Jay supports the
global network of over 10,000 affiliated gyms, ensuring quality standards, operational
support and revenue and profit growth.
Prior to joining CrossFit, Jay was the Brand President for The Bar Method, a Purpose
Brands company (parent company of OrangeTheory and Anytime Fitness). The Bar
Method was acquired by Purpose Brands in September 2019 and through the
acquisition Jay had been the CEO and President at The Bar Method since January 2015.
Jay has 20 years of experience in managing multi-location operations and is
passionate about culture and building strong teams.
