Miguel Borlido

Mastering sales and marketing

What you will learn:

• Sell the result, not the membership
• Marketing is about targeting and collaboration
• Your best sales people are your customers.

More about Miguel:

Miguel has over 15 years of experience in investment banking, specializing in working capital and trade finance. He is the co-founder of CrossFit Viana do Castelo, the largest CrossFit box in Portugal by number of athletes, and also co-founded Hybrid Day, the second-largest fitness competition in Iberia after Hyrox.

Holding a degree in Business Management, Miguel has a strong passion for marketing and sales. He is an enthusiastic entrepreneur and sports advocate, combining his business expertise with his love for fitness.