MEET THE TEAM
“Forging Elite Business,” Coaches Congress is an event for box and gym owners, fitness trainers and coaches, to exchange ideas, gain business skills, and be inspired by mentors via seminars and workshops.
It all started as a gathering of 80 Scandinavian affiliate owners & coaches in Stockholm in 2014. Over 10 years later it has grown to what we believe to be the largest, independent, educational event for gym owners & coaches in Europe within the Functional Fitness and CrossFit segment. In December 2022 we took a step outside of the Nordics to successfully organise the first CC Berlin event. Today we also have events in London, Madrid and Australia.
The main difference between CC and most of the other events and competitions in this industry, is that we attract and cater for highly motivated gym owners and coaches that want to learn more about how to run a professional AND profitable gym or fitness business.
Our principles are:
- Create a fitness and education event that is entertaining and informative, but feels intimate and local.
- Deliver educational content from global thought leaders, but give participants the opportunity to discuss and solve more local concerns.
Behind the scenes of Coaches Congress is a fantastic team of hard-working, dedicated and caring people. This team, along with incredible volunteers during the event days, work hard to make sure that each event gives all attendees a boost in their self development and business.
Henrik Almers
In 2018 Henrik Almers partnered with Per in order to continue to develop Coaches Congress further.
Henrik is a former gym owner and has many years of experience starting up and operating businesses in the travel, tourism, and leisure industry. Henrik is an entrepreneur that contributes with his vast business, marketing and sales knowledge.
Henrik is the CEO for Coaches Congress.
Heather Almers
Heather Almers officially joined in 2023, although she has been working behind the scenes since 2018.
Heather is the COO and a co-owner of Coaches Congress.
She is a coach, certified nutritionist, and former owner of a coaching business in Spain.
Having run her own tour operator business specialized in Scuba Diving for nearly 20 years, Heather applies her knowledge to help with the logistics and planning of the events.
Samuel Almers
Samuel has been helping at the events for several years and has been a great support for the core team, as well as our vendors and attendees.
Having completed high school, Sam works with attendee service, website management, and event preparation and execution.
Elinora Almers
Elinora worked as a media manager for Coaches Congress, utilising her skills and experience from the fitness world.
She is currently working as an administrative assistant to Heather, helping to ensure that events run as smoothly as possible.
Luna Media Agency
Anna and Luke bring over 10 years of experience in media creation within the fitness and CrossFit market, having worked together for more than 5 years for numerous events around the world including The CrossFit Games.
What sets us apart is our deep-rooted understanding of CrossFit culture and the fitness landscape. We not only recognise the challenges but also understand the need for fast, polished, and impactful media.
With LUNA, you’re getting more than just photographers; we value building meaningful connections and delivering real value in a highly competitive market. From engaging social media campaigns and impactful event promotions to content strategies that inspire action, our work is designed to elevate your brand and drive measurable success.