Matías Hernández

Matias, a seasoned tech entrepreneur and engineer, is the CEO of Velites Sport, a revolutionary brand in the functional fitness sector.

Driven by a vision to innovate stale market offerings, he founded Velites in 2015. Under his leadership, the company has set new industry standards for quality and innovation. In 2016, Matías’s entrepreneurial excellence was recognized with the ASTER Award from ESIC Business and Marketing School.

Today, he continues to propel Velites forward, blending technical expertise with a deep passion for fitness, showcasing a commitment to excellence and innovation in every product. His journey reflects a notable transition from an engineering background to a role as a CEO who has made meaningful contributions to the functional fitness industry.

“The fitness-retail crossover: How retail can transform your gym’s bottom line.”

Unlock the secret to elevating your gym with a curated retail experience that reflects the heart of your brand! Dive into our treasure trove of strategies to handpick brands that resonate with your community’s values and spirit.

What you will learn from Matias:

• Learn how to launch a Minimum Viable Shop that maximises cash flow without the clutter.
• Embrace the power of pre-orders with smart tools to gauge and fulfil customer demand seamlessly.

Our conversation is your guide to living and breathing the products you advocate, ensuring every recommendation is authentic and every item is a coach’s top pick.