Speakers at Coaches Congress

Matt Lawrence & Florence Kum

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“Creating a New Sport: From Functional Fitness to Olympic Ambition“

What you will learn:

  • How to identify gaps in the market and turn them into opportunities
  • Steps for building a new sport from concept, testing, to traction
  • The overlooked value of skill-based physical challenges in fitness
  • Lessons in community-led growth and grassroots adoption
  • Why modern audiences crave competition, gamification, and innovation

More about Matt & Florence:

Matt has been embedded in the fitness industry since 2002. His career spans elite sport and grassroots coaching, including serving as a physiotherapist and assistant coach at the London 2012 Paralympic Games.

Florence Kum is a gym owner with a background at Sony PlayStation. Combining her passion for fitness and gaming, she helped create a completely new sport, blending innovation, competition, and community engagement.

Other speakers

Josh Bridges
ErgShoot
Scott Panchik
Caroline Lambray
CrossFit Wonderland
Marcus Herou
Relentless
Annie Thorisdottir
Empower by Dottir
Lisa Palmer
Two-Brain Business
Harry Kean
AOD Fitness
David Roberts

EVENT DETAILS

When: Saturday 3rd & Sunday 4th October 2026
Where: Allianz Stadium, Twickenham, London

SECURE YOUR TICKET TODAY

With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2026 will sell out.

Don’t miss this opportunity to transform your business and reclaim your time and freedom.

General Admission

Original price was: £499.Current price is: £199.

  • Full access to Saturday-Sunday seminars
  • Coffee, tea & lunch included both days
  • Workshops & workouts with special guest coaches (Bookings required)
  • Coaches Congress t-shirt
Book Now

VIP

Original price was: £799.Current price is: £319.

  • Full access to Saturday-Sunday seminars
  • Coffee, tea & lunch included both days
  • Goodie bag with exclusive gifts
  • Early booking access to Practical Coaching Workshops
  • Early booking access to morning Workouts with Special Guest coaches
  • VIP seating - Tables & seats in front rows reserved for you
  • Saturday night dinner party ticket
  • Coaches Congress t-shirt - special edition
  • VIP only - workout with the Special Guest coaches
Book Now

VIP Plus

Original price was: £1,199.Current price is: £480.

  • Access to Saturday-Sunday seminars & workshops
  • Friday afternoon VIP only Mastermind workshop
  • Coffee, tea & lunch included both days
  • Early booking access to Practical Coaching Workshops
  • Early booking access to morning workouts with the Title Sponsors
  • VIP seating - Tables & seats in front rows reserved for you
  • Saturday night dinner party ticket
  • Coaches Congress t-shirt - special edition
  • VIP only - workout with the Title Sponsors
  • Exclusive Meet & Greet - Title Sponsors
  • Coaches Congress hoodie
  • Velites Rucksack (value £249)
  • Professional photo package with you and your team (Booking required)
  • Exclusive gifts
Book Now

£50

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.

BOOK NOW