Brian Foley

The 7 Deadly Sins of Staffing

Staffing is the biggest investment most gym owners make. During this talk, Two-Brain mentor Brian Foley exposes the most common staffing mistakes that bleed profit from gyms—and hands you the step-by-step strategies to fix them.

What you will learn:

• A coach scorecard that stops late arrivals, sloppy classes, and client complaints.
• The hiring funnel that generates great candidates year-round, so you’ll never make another desperate hire.
• How to beat staff turnover with a simple mentoring loop that keeps your best talent happy.

Perfect for gym owners who:

• Feel trapped coaching every class because “no one else can do it right.”
• Want a repeatable system to hire, mentor, and retain A-players without micro-managing.

More about Brian:

Brian tripled revenue at his flagship gym in Kerry, Ireland, while retaining 250 members and building the nation’s largest 55-plus training program.

Now the owner of two gyms—with a third underway—he’s a Two-Brain Business mentor and sought-after speaker who turns leadership, systems, and data into clear action plans that free gym owners’ time and amplify impact.