Fernanda García Oropeza

Deep Belonging: What a Decade in the Industry Has Taught Us About Creating Members for Life

What you will learn:

• How the journey toward long-term membership begins before the first class — and practical ways to build trust and emotional safety from day one.
• How to create a gym culture where people stay because they feel seen, supported, and genuinely connected — not because of contracts, pressure, or convenience.
• How to leverage technology and data to anticipate member needs and free coaches to do what matters most: build meaningful human relationships and nurture community belonging.

More About Fernanda:

Fernanda García Oropeza is the Product Manager at WodBuster, helping build and evolve a platform used by thousands of training centers and athletes across Europe.

Working at the heart of a company with over ten years in the CrossFit and functional fitness space has allowed her to learn directly from gym owners, coaches, and athletes every day — understanding their challenges, what truly drives member loyalty, and how the industry continues to evolve.

Her work focuses on turning real conversations and real community needs into simple, meaningful technology that supports gyms —without replacing the human connection that makes them special.
Originally from Mexico and now based in Madrid, Fernanda brings a global mindset and a genuine passion for community-driven fitness experiences.