Peter Sjöberg

”Fitness Racing for Gyms: How to structure training, build community, and grow your business”

What you will learn:

• How gyms can structure training with purpose that improve both performance and member retention.
• How to use Fitness Racing to build stronger community and member engagement through meaningful goals and events.
• How to turn Fitness Racing into a profitable long-term system

About Peter:

My name is Peter Sjoberg, 47 years old and from Gothenburg. I love HYROX both as a sport and as a training concept and I completed my first race 2018 and have raced several times after that. I still try to race as often I can, but more than anything, I love to coach, educate and inspire.

I’ve been working with fitness & health for almost 25 years and exclusively with HYROX athletes for 4 years and have coached and programmed for over 300 individuals, ranging from beginners to elite-level competitors.

I have a degree in Sport Science and I’m a certified HYROX Performance Coach, PT, Nutritionist, Running Coach and Yoga instructor. I’m now also fortunate to be able to work as a HYROX Ambassador for the Nordics and a HYROX Educator.