“Handling Sales Objections Like a Pro – a practical workshop”
About Luke:
Luke Robinson is the Head of Sales and Lead Sales Coach at Fitness Marketing Agency, where he specialises in helping gym owners turn leads into paying clients consistently.
With a background in high-ticket sales across multiple industries, Luke has generated millions in revenue through direct sales and built a reputation for simplifying what is often overcomplicated.
Rather than relying on scripts or pressure tactics, Luke focuses on the psychology behind why people actually make purchasing decisions, and how to guide prospects to clarity with confidence.
He has worked with over 600+ gym owners and coaches globally, helping them increase their close rates, improve cash flow, and build more predictable businesses through better sales systems.
Luke is known for breaking down sales into simple, practical frameworks that gym owners can apply immediately, allowing them to convert more leads, help more clients, and grow sustainably.