“Handling Sales Objections Like a Pro – a practical workshop”

About Luke:

Luke Robinson is the Head of Sales and Lead Sales Coach at Fitness Marketing Agency, where he specialises in helping gym owners turn leads into paying clients consistently.

With a background in high-ticket sales across multiple industries, Luke has generated millions in revenue through direct sales and built a reputation for simplifying what is often overcomplicated.

Rather than relying on scripts or pressure tactics, Luke focuses on the psychology behind why people actually make purchasing decisions, and how to guide prospects to clarity with confidence.

He has worked with over 600+ gym owners and coaches globally, helping them increase their close rates, improve cash flow, and build more predictable businesses through better sales systems.

Luke is known for breaking down sales into simple, practical frameworks that gym owners can apply immediately, allowing them to convert more leads, help more clients, and grow sustainably.

Other speakers

ErgShoot
CrossFit Wonderland
Relentless
Empower by Dottir
Two-Brain Business
AOD Fitness
AOD Fitness

EVENT DETAILS

When: Saturday 3rd & Sunday 4th October 2026
Where: Allianz Stadium, Twickenham, London

SECURE YOUR TICKET TODAY

With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2026 will sell out.

Don’t miss this opportunity to transform your business and reclaim your time and freedom.

£50

Book your Saturday night dinner tickets

This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.