“Not Small Men: Rethinking How We Coach Women”
First, coaching for variability rather than consistency helping coaches understand how to work with fluctuating performance instead of misinterpreting it. Second, building flexible frameworks rather than rigid programmes showing how to adapt intensity, volume, and expectations without overcomplicating delivery. Third, changing the conversation giving coaches the confidence to talk about hormones, periods, and menopause so women feel supported rather than like they’re the problem.
The aim is to give coaches simple, practical tools they can apply immediately within group training environments to improve both outcomes and retention.
Dr Athalie Redwood-Mills (Dr ARM) is a leading expert in women’s health, strength training, and clinical exercise, with nearly 30 years’ experience across high-performance sport, healthcare, and education. A Senior Lecturer at Nottingham Trent University and Director of FiiT for Life Education, her work bridges research and real-world coaching practice, supporting women across the lifespan to build strength, resilience, and long-term health.
Athalie is a CrossFit Level 3 Coach, Age Group athlete, and has spent over 14 years as a CrossFit affiliate owner, giving her a unique perspective that combines academic expertise with deep, on-the-floor coaching experience. She is also a Chartered Practitioner with CIMSPA and a registered Clinical Exercise Physiologist.
She is passionate about redefining how women are coached, not around limitations, but around capability, confidence, and lifelong performance.
When: Saturday 3rd & Sunday 4th October 2026
Where: Allianz Stadium, Twickenham, London
With our world-class speaker lineup and limited capacity to ensure a high-quality, intimate learning experience, Coaches Congress 2026 will sell out.
Don’t miss this opportunity to transform your business and reclaim your time and freedom.
Book your Saturday night dinner tickets
This is a fantastic opportunity to meet, network, and enjoy an evening with other gym owners, coaches, and speakers from the event.
