I am a former combat athlete, turned easy-going family man. I run two CrossFit gyms in Lappeenranta, Finland. CrossFit Lappeenranta is ~13 years old and CrossFit Lappeenranta Varikko is in its 10th year. I am also the “president” of Finland’s longest running functional fitness competition – Karjalan Kovin.
I started as a box owner because of my love for training and coaching. It grew and I realized that being an owner is more than just coaching. If I wanted to keep going I needed to learn more about business, leadership, marketing and entrepreneurship.
I spent a lot of time reading books/ blogs, listening to podcasts, etc. Lots of information to choose from, some good and some bad!
What I love about Coaches Congress is that they do the heavy lifting to find speakers with the best information, working practices, and years of experience at failing and succeeding in gym business.
