With nearly 15 years in the CrossFit world, Fran has trained over 800 coaches and gym owners across Latin America, Canada, Japan, and Spain — helping them build sustainable, profitable, and purpose-driven businesses.
As co-creator of Courage and CrossFit Coraje, he has developed a unique philosophy that blends business strategy, conscious leadership, and community culture — leading his affiliates to achieve multiple Top 6 worldwide rankings and even a Top 1 global result in CrossFit Open participation.
His mission is to inspire fitness professionals to live lives grounded in growth, health, and wellbeing — and from that foundation, to build businesses that reflect abundance, purpose, and long-term impact.
